Benchmarking a Generation: Baby Boomer ''Thinking Firm'' Age Lessons Debuts, Converts Research into Unconventional Solutions.CHICAGO -- Age Lessons, a new "thinking firm" (part think tank and part consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a ) that converts knowledge of the Baby Boomer baby boomer also ba·by-boom·er n. A member of a baby-boom generation. Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers" boomer cohort into business opportunities, employee relations programs and policy recommendations has been formed. "From employee retention to product development, what's been missing in Boomer marketing to date are niche-specific solutions that resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with Boomers," said Laurel Kennedy, company president. "Age Lessons is challenging conventional wisdom to deliver actionable Boomer marketplace solutions, complemented by revolutionary policy ideas." Age Lessons serves as a barometer of cohort needs and interests in key areas such as finance/money, wellness/body, values/spirit, career/work and social/play. The company also offers innovative solutions such as The Guilded Age, a re-thinking of union and trade association roles; Family Referees, coaches who work through multi-generational household issues; and Grayfield Enterprises, where senior executives find a second career by founding new companies. Long overlooked by marketers, the Baby Boomer segment numbers more than 76 million persons, accounting for 25 percent of the U.S. population, and fully 50 percent of U.S. spending power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. -- more than $2 trillion a year. The Age Lessons toolkit includes tailored products such as BoomerView(TM) audits that evaluate messages, packaging and products against Boomer normative nor·ma·tive adj. Of, relating to, or prescribing a norm or standard: normative grammar. nor benchmarks. Additional services include workforce audits and employee retention/recruitment programs, detailed ethnographies delineating the Boomer culture, new product ideation ideation /ide·a·tion/ (i?de-a´shun) the formation of ideas or images.idea´tional i·de·a·tion n. The formation of ideas or mental images. and evaluation services, as well as custom research exploring defined areas of interest to clients. Experienced professionals who also happen to be Baby Boomers See generation X. , lead the charge at Age Lessons. The talented team has been educated at the graduate level in strategy, research, marketing, business, medicine, finance, communications, social systems and psychology. Age Lessons is headquartered at 2834 N. River Walk Drive, Chicago, IL 60618. For more information, call 773.252.0123 or visit the Web site at www.agelessons.com. |
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