Benchmark Brands' FootSmart Catalog Implements Clario Analytics.Clario Analytics' on-demand advanced analytics platform saves Benchmark Brands money with better predictive modeling and contact optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. MINNEAPOLIS -- Clario Analytics, formerly Decision Intelligence, Inc., a Minnesota-based database-marketing solutions company, today announced that Benchmark Brands([R]) has implemented clario([TM]) -- Clario Analytics' full-suite of on-demand services for improved database marketing -- after a head-to-head comparison against an industry-leading statistical software provider. Benchmark Brands implemented clario stream, a contact optimization solution within clario that removes advertising waste, protects marketing investments and drives significant bottom-line improvements. In a four month comparison, a test group of customers received FootSmart catalogs based on clario stream recommendations. The control group of customers received catalogs based on Benchmark Brands' previously implemented marketing recommendations. The clario stream test group resulted in a 6 percent reduction in advertising costs for Benchmark Brands while generating a 1 percent revenue gain and a 4 percent profit gain. The increase equaled an annual value of more than a five-fold return on investment. In 2009, Benchmark Brands, a direct-to-consumer healthcare products manufacturer and marketing company, is adopting clario's predictive modeling capabilities for FootSmart and will rely on clario for a number of database marketing services, including attribute creation, production scoring and campaign selection, as well as making circulation decisions. Benchmark Brands also will rely on Clario Analytics for marketing and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects services. "Analytics becomes especially important in tough economic times," said Alan Beychok, chief executive officer, Benchmark Brands. "We are getting the best value for our dollar by using Clario Analytics to optimize optimize - optimisation our catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. circulation decisions. The clario solution suite continues to quickly deliver real results for our business." About clario clario offers database marketers a new alternative for database marketing that rivals the computing computing - computer power of traditional, business intelligence statistical software. The clario on-demand, analytics platform delivers best practices and advanced solutions to database marketers, such as clario stream. clario stream was developed to provide an optimal contact strategy for each customer. Using multiple inputs (customer file model scores, marketing meta-data, promotion history and saturation saturation, of an organic compound saturation, of an organic compound, condition occurring when its molecules contain no double or triple bonds and thus cannot undergo addition reactions. scores), the clario stream "engine" creates an individual contact plan for every customer, for every program and for every channel. "We're excited to work with Benchmark Brands because clario represents revolutionary solutions to age-old analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. problems," said Bill Flach, chief executive officer and managing principal, Clario Analytics. "clario was designed to improve the efficiency and quality of work produced by database marketers at every level, in any industry. There are distinct advantages: clario produces results, it is cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. and accurately reflects the way marketers want to interact with analytics." About Benchmark Brands Founded in 1989 on the belief that a great feeling body starts with comfortable and healthy feet, Benchmark Brands is dedicated to being the leading direct-to-consumer retailer of foot and lower body healthcare products and comfort footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). . With more than 2,000 products and over 50,000 SKUs in inventory, the company manufactures its own proprietary lower-body healthcare products, socks, hosiery hosiery Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth. and comfort shoes, as well as retailing select products that fit its goal of providing the highest quality healthcare products that promote wellness and comfort. Benchmark Brands is headquartered in Norcross, Ga. and maintains its distribution facility in Memphis, Tenn. For more information visit www.benchmarkbrands.com. About Clario Analytics Clario Analytics, formerly Decision Intelligence, is a privately owned company based in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation). Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S. that provides quality products and services for companies that have large information databases used for marketing purposes. It specializes in analyzing vast quantities of consumer data to help companies market more efficiently. Comprised of industry leading experts, Clario Analytics offers one of the most experienced, highly trained and well-respected staffs in the analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. community. For more information visit: www.clarioanalytics.com |
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