BenQ and SKY MobileMedia Partner on New Wireless Handset Programs.BenQ Selects SKY-MAP Software Solution for New Handset Development SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- SKY MobileMedia, Inc., a leading provider of application software solutions for the wireless handset industry, today announced that BenQ has chosen the SKY-MAP(TM) mobile applications software solution for use in new handset programs that will go to market in 2007. "BenQ is pleased to extend our business relationship with SKY MobileMedia to include the SKY-MAP applications software solution for new handset development," stated Dr. Irwin Chen, General Manager of BenQ Mobile Communications Group. "SKY-MAP provides BenQ with a complete applications software solution that helps us bring compelling new handset models to market quickly." SKY-MAP has been architected from the ground-up for modularity and portability across hardware platforms Each hardware platform, or CPU family, has a unique machine language. All software presented to the computer for execution must be in the binary coded machine language of that CPU. Following is a list of the major hardware platforms in existence today. See platform. , operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , and protocol stacks The set of protocols used in a communications network. A protocol stack is a prescribed hierarchy of software layers, starting from the application layer at the top (the source of the data being sent) to the data link layer at the bottom (transmitting the bits on the wire). . This provides BenQ with the flexibility to extend their product portfolio to next generation handsets with enhanced multimedia capabilities while maintaining a common, pre-tested software solution. In addition, SKY's powerful RapidPLUS(TM) development tools enable BenQ to differentiate their products by customizing the "look and feel" of their phones, providing a compelling user experience and improved branding for BenQ products. BenQ has used RapidPLUS MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. development tools in the design of multiple mobile phones that are available on the market today including the S88, CL71, and E61 multimedia phones. The E61 was awarded the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. iF Design Award at CeBIT 2006 for outstanding product design. Current BenQ handset development programs extend the partnership with SKY to include the use of both the SKY-MAP mobile software solution as well as the RapidPLUS tools in the development of new mobile phones. "BenQ is a very important customer for SKY MobileMedia, and we look forward to continuing our successful collaboration with the launch of new handsets based on SKY-MAP," stated Naser Partovi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SKY MobileMedia. "SKY is dedicated to delivering the most robust and flexible applications software solutions to BenQ which allow them to develop and deliver a variety of innovative new mobile phones in the shortest time to market." Availability Handsets from BenQ built using SKY's RapidPLUS are available today. Additional models based on the SKY-MAP software solution are expected to ship during the second half of 2007. About SKY-MAP SKY MobileMedia offers fully integrated software Separate software components or applications that have been combined into one package. See integrated software package. solutions that bring together all of the applications elements required for mass-market handsets, including the complete SKY-MMI reference MMI and applications suite, as well as standards-compliant, market-proven middleware engines such as browser, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , multimedia framework, 2D graphics, and more. Segment-specific SKY-MAP solutions are fully optimized for the cost, performance, and applications required for ultra-low-cost, entry-level, feature phones, and multimedia handsets, allowing rapid time-to-market and reduced R&D expenses for manufacturers. In addition, SKY provides the PC-based RapidPLUS[TM] set of MMI and applications software development tools. RapidPLUS enables third-party ISVs and handset manufacturers to quickly customize SKY-MAP to satisfy any handset "look and feel" and allow powerful product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. and branding. About BenQ Corporation BenQ Corporation consists of three main business groups -- Digital Media Business Group, Integrated Manufacturing Service Business Group and Mobile Communications Business Group. These three business groups encompass a broad range of products and each possesses a focus on providing consumer-oriented solutions designed for the digital lifestyle. 2005 revenues for BenQ Corporation exceeded US$5.07 billion dollars. About SKY MobileMedia, Inc. - Enabling Innovation in Multimedia Communications.[TM] SKY MobileMedia is a leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP[TM], has been commercially deployed in over 20 million phones worldwide. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit www.skymobilemedia.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion