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BenQ P30 Smartphone Takes CSR's BlueCore to Add to Phone's Extensive Feature List.


Business Editors/High-Tech Writers

RICHARDSON, Texas--(BUSINESS WIRE)--Nov. 19, 2003

CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (Cambridge Silicon Radio) today announced that BenQ, a leading digital lifestyle devices company and one of the world's largest mobile phone ODMs, has selected CSR, a leader in Bluetooth(R) silicon, to supply Bluetooth wireless technology to its latest mobile handset, the P30. The P30 is BenQ's first Smartphone and uses the Symbian operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
. CSR's BlueCore was selected to provide the P30 with Bluetooth technology and maximize the potential of the Smartphone's extensive list of functions.

In addition to Bluetooth wireless technology, the BenQ P30 Smartphone comes multimedia-ready with a feature set including tri-band GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , 16-bit TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 screen, VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  digital video with MPEG-4 and MP3 audio plus Java. This specification means the P30 Smartphone user has access to graphics intensive applications, web browsing, and games. Bluetooth complements this feature set by delivering a wireless connection to a range of devices such as headsets, PCs, PDAs and other Smartphones which in turn supports the P30's rich multimedia functionality.

To ensure smooth connectivity to a full range of Bluetooth devices, the BenQ's P30 Bluetooth software supports all the necessary profiles including dial up networking, headset, handsfree, and object push. These profiles, which ensure Bluetooth devices work together smoothly and easily as well as specifying the minimum implementations of the Bluetooth protocol stack The set of protocols used in a communications network. A protocol stack is a prescribed hierarchy of software layers, starting from the application layer at the top (the source of the data being sent) to the data link layer at the bottom (transmitting the bits on the wire).  for typical applications, were specifically chosen to provide the BenQ P30 with wireless access to a full range of compatible devices and services.

Harrison Chang, senior associated vice president of BenQ, Networking & Communications Business Group commented, "Bluetooth provides the perfect fit into our mutlimedia handsets. CSR made it easy for us to implement its Bluetooth silicon by offering its BlueCore, which delivers superior power management and high levels of integration with the Symbian OS An open standard operating system for data-enabled mobile phones (smartphones) from Symbian Ltd., London (www.symbian.com). It supports Java, PC synchronization, Bluetooth local wireless access and GPRS packet-switched data. . These were prime concerns in developing our first Smartphone which includes so many multimedia features."

The P30 Smartphone is designed around the Symbian Operating System (OS), the global industry standard operating system for advanced mobile phones. CSR is a Symbian Platinum Partner and has worked with Symbian to bring full support for its BlueCore host software and chipset into the Symbian OS. BenQ's first Smartphone is also using Symbian's UIQ UIQ User Interface IQ (smartphones)  customizable pen-based user interface to make it easier for the user to work with data rich services.

In September 2003, CSR announced that it would be making its BlueCore chipsets available to Symbian OS developers. The resultant increased integration between CSR's BlueCore host software and the Symbian OS' existing Bluetooth stack A Bluetooth stack refers to an implementation of the Bluetooth protocol stack.

Bluetooth stacks can be roughly divided into two:
  1. General-purpose implementations that are written with emphasis on feature-richness and flexibility, usually for desktop computers.
, provides a quick and efficient route for Symbian developers wishing to embed Bluetooth into their Smartphone designs.

Eric Janson, worldwide vice president, marketing, CSR, commented, "With BlueCore now fully supported in the Symbian OS, integrating CSR's BlueCore Bluetooth technology into Smartphones, such as BenQ's P30, has become very straightforward." Janson continued, "BenQ has designed a phone with a terrific feature set and CSR is delighted to have been chosen by this leading handset manufacturer to deliver Bluetooth to its designs."

About CSR

CSR (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v1.1 enabled product designs (including end products and modules) with international names such as Microsoft Corp, Dell, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. , USA; Tokyo, Japan; Singapore; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com

About BenQ

BenQ is an industry leader in networking lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas.

BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has 13,000 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology Center), and has more than 2000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . BenQ has amassed 1148 global patents. 2002 revenues exceeded US$3.03 billion dollars.

For more information about BenQ, please visit our website at BenQ.com.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 19, 2003
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