BenQ Chooses Renesas' SH-Mobile Application Processor in Its Latest 2.5G Multimedia GSM Phones; Renesas Technology's SH-Mobile Application Processor in BenQ's Latest Models Provides High Quality Multimedia Performance.TOKYO & TAIPEI, Taiwan -- Renesas Technology Corp. and BenQ Corporation (TSEC See Taiwan Stock Exchange. :2352) today announced that Renesas Technology's industry-leading SH-Mobile application processor will be incorporated into BenQ's latest models of 2.5G multimedia GSM mobile phones. With the first launch of Z2 in April, followed by another model in June, both models will be available in Mainland China, Taiwan, Europe and other Asian areas. Dr. Chinglung Chen, Director of Taipei Product R&D Center, Network & Communications Business Group at BenQ Corp, suggested "The SH-Mobile application processor supports high-quality multimedia performance in both audio and video applications. It is capable of developing more advanced audio solutions, such as AAC/ AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. +, which fit perfectly with the demand of BenQ Z2 model and the current market trend. Also, with the complete software and hardware local support, SH-Mobile is able to provide maximum flexibility and a wide range of customization functions to their customers in order to meet the requirements of the highly competitive mobile phone market. " Mr. Dai Hirasawa, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Renesas Technology Taiwan Co., Ltd. said: "We are pleased to provide our SH-Mobile solution to BenQ, one of the world's leading mobile phone manufacturers. With this successful collaboration and promising business relationship in the future, I believe we will bring mobile phones powered by SH-Mobile to market faster and further increase our share in the mobile phone market." In the years ahead, Renesas Technology will continue to work through the SH-Mobile Consortium to advance the widespread adoption of SH-Mobile in the next generation mobile phone market, with its strong demand for a wide variety of applications. Renesas Technology has been committed to providing optimal solutions to manufactures in this field. BenQ will continue to develop products that match the trend in mobile phones for increasingly advanced and higher-level multimedia applications. The company aims to introduce products optimized to the requirements of the market in a timely manner. About SH-Mobile Renesas Technology's SH-Mobile is a flexible application accelerator that provides multimedia support for next-generation cellular phone communications. Unlike a traditional baseband CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. method that uses a single CPU to manage both signal and application processing, the SH-Mobile design approach uses a dual CPU architecture that dedicates one CPU to application execution in order to maximize communication performance. Built on Renesas' popular SuperH 32-bit RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. superscalar architecture, SH-Mobile devices offers compelling functionality such as the JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. , MP3, acoustic echo canceller, AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. codec, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 encode/decode and Java Virtual Machine A Java interpreter. The Java Virtual Machine (JVM) is software that converts the Java intermediate language (bytecode) into machine language and executes it. The original JVM came from the JavaSoft division of Sun. capabilities that are essential for supporting the high-end multimedia applications of next generation mobile phones. For more information about SH-Mobile, please visit: http://www.renesas.com/eng/products/mpumcu/shmobile/index.html About SH-Mobile Consortium A program for member companies formed in October 2003 to pursue and promote system solutions for mobile phones. URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://shm-consortium.renesas.com/eng/index.html About BenQ Z2 BenQ Z2 provides multimedia functions, including an embedded 1.3M pixel camera, with 10 special effects. BenQ Z2 specifications Tri-Band GSM 900/1800/1900 3D Surrounding sound 128 x 128,1.5" 262 K color TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film. TFT - Thin Film transistor display 1.3M pixel integrated camera Extra-large 58MB dynamic user memory and Mini SD Card expansion Full-function MP3 Player with voice recorder and lyrics display About Renesas Technology Corp. Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :6501, NYSE NYSE See: New York Stock Exchange :HIT) and Mitsubishi Electric Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and world leading microcontroller supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. http://www.renesas.com About BenQ BenQ is an industry leader in networked digital lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas. BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has over 13,895 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology Center), and has more than 2000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego. BenQ has amassed 2,162 global patents. 2004 revenues exceeded US$5 billion dollars. For more information about BenQ, please visit our website at BenQ.com. -- miniSD is a trademark of the SD Association. The SD logo is a trademark. -- Product names, company names, or brands mentioned are the property of their respective owners. |
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