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Ben Hogan Unveils Trio of New Apex Wedges with Traditional Ben Hogan Styling and Tour-Inspired Designs.


CARLSBAD, Calif. -- Ben Hogan Noun 1. Ben Hogan - United States golfer who won many major golf tournaments (1912-1997)
Hogan, William Benjamin Hogan
(R) Golf, a brand of the Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories.  (NYSE NYSE

See: New York Stock Exchange
:ELY), today unveiled its new line of Ben Hogan Apex(R) Wedges featuring traditional Ben Hogan styling with Tour-inspired designs. Three models make up the set: the Apex 5208 Gap Wedge A gap wedge is a type of golf club used to hit a shot with higher and shorter trajectory than a pitching wedge.

During the 1990s, improvements in manufacturing enabled recreational golfers to hit iron shots much more accurately.
, Apex 5612 Sand Wedge Noun 1. sand wedge - a wedge used to get out of sand traps
wedge - (golf) an iron with considerable loft and a broad sole
 and Apex 6006 Lob Wedge A Lob Wedge, also called a Lofted Wedge or L-Wedge, is a golf club with a high amount of loft, usually 60 degrees, although the amount of loft ranges from 58 to 64 degrees in loft, except for a few brands of super-high lofted clubs made by fringe companies. .

After receiving feedback from professional tour players, the new Apex wedges were crafted with a head shape designed to inspire confidence, with a trailing edge grind that provides exceptionally versatile shotmaking around the greens.

"Better golfers know that solid wedge play can make or break your game," explained Drew Isaacman, Vice President, Brand Management for the Top-Flite and Ben Hogan brands. "That's why we sought extensive feedback and input from the world's best professional golfers, and then incorporated their comments and suggestions into the Apex Wedges. The result is one remarkable set of wedges."

In addition to using forged 1020 carbon steel for outstanding feel, the Apex Wedges have grooves engineered to the maximum width allowed under the United States Golf Association's Rules of Golf for optimal control and performance around the greens. They also have a slight but constant offset of 12 hundredths of an inch (0.12"), designed to accommodate the more accomplished player looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 maximum versatility and shotmaking options.

The Apex 5208 Gap Wedge has 52 degrees of loft with eight degrees of bounce; the Apex 5612 Sand Wedge has 56 degrees of loft with 12 degrees of bounce; and the Apex 6006 Lob Wedge has 60 degrees of loft with six degrees of bounce. Each is available in right-handed versions only. The stock shaft is the Apex Steel. The Apex Wedges will be available at retail on April 15 and carry a manufacturer's suggested retail price of $135 per club.

The name Ben Hogan has been synonymous with uncompromising golf equipment since Mr. Hogan first put his name on a set of golf clubs in 1953. Since then, every model, every set, and every club has been held to the same rigorous standards of quality, craftsmanship and performance. Today that dedication extends to woods, irons, hybrids, wedges, golf balls and a full line of accessories. To learn more, visit us online at www.benhogan.com. Ben Hogan is a brand of the Callaway Golf Company.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2006
Words:384
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