Ben & Jerry.Ben & Jerry's is adding Chocolate Macadamia macadamia (măk'ədā`mēə), name for the nut of the Macadamia ternifolia, an evergreen tree native to Australia, but cultivated in Hawaii. The nuts, also called Queensland nuts, are eaten roasted or raw. to its line of Fair Trade flavors. "Our commitment to Fair Trade just got an upgrade," said Chief Euphoria Officer Walt Freese. "Chocolate Macadamia is a flavor-on-a-mission to raise awareness and demonstrate that companies can help promote economic justice for all when they buy Fair Trade ingredients for their products that certify cer·ti·fy v. cer·ti·fied, cer·ti·fy·ing, cer·ti·fies v.tr. 1. a. To confirm formally as true, accurate, or genuine. b. that the growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the and suppliers of the ingredients in their products are being fairly compensated compensated /com·pen·sat·ed/ (kom´pen-sa?tid) counterbalanced; offset. for their labor. This is another proud step forward in our values-led sourcing program." The company is also sponsoring a "Do The World A Flavor" contest through May 26th, soliciting flavor suggestions from consumers. The last contest drew 40,000 entries. |
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