Ben & Jerry's and Yahoo! Help Connect Schools to the Internet Back to School With "Lids For Kids".SOUTH BURLINGTON South Burlington, city (1990 pop. 12,809), Chittenden co., NW Vt., on Lake Champlain; inc. 1971. Electronic equipment, skiing equipment, and medical instruments are manufactured. Burlington International Airport is there. , Vt.--(BUSINESS WIRE)--Aug. 25, 1997--Ben & Jerry's Homemade Inc., manufacturer of super premium frozen desserts, and Yahoo!, Inc. (http://www.yahoo.com), the leading Internet guide, have teamed up to help schools get connected to the Internet through a multi-faceted, dynamic consumer sweepstakes promotion. Dubbed "Lids for Kids", the national sweepstakes invites individuals to send in lids from pints of Ben & Jerry's products to support NetDay, a grass-roots volunteer organization formed to help connect K-12 schools in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to the Internet. "NetDay is not just about making the wire connections that make network and Internet access See how to access the Internet. a reality," said Michael Kaufman of PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , and co-founder of NetDay. "We're making and strengthening the connections between people, both inside and outside the classroom, who share a common goal: to provide the best possible education for our children. NetDay is pleased to partner with Ben & Jerry's and Yahoo! to help make that goal a reality." Launching today, the "Lids for Kids" sweepstakes offers individuals a chance to help NetDay and win more than 25,000 prizes for sending in lids from pints of Ben & Jerry's ice cream, low fat ice cream, frozen yogurt, and sorbet -- the grand prize being a lifetime supply of Ben & Jerry's. For every lid collected, Yahoo! and Ben & Jerry's will contribute ten cents Ten Cents has several meanings:
"Since we started the company, Yahoo! has been dedicated to promoting community awareness through outreach, education, and information access," said David Filo David Filo (born 1966 in Wisconsin) is the co-founder of Yahoo! with Jerry Yang. David Filo, at age 6, moved to Moss Bluff, Louisiana, a suburb of Lake Charles, Louisiana. , co-founder and chief Yahoo at Yahoo!. "By joining efforts with Ben & Jerry's, we hope that we can raise awareness for NetDay's efforts to promote education through Internet access and prompt others to join us in supporting other non-profit organizations that benefit the nation's communities and schools." "I get really excited when I think of all the educational resources available online," said Ben & Jerry's co-founder Jerry Greenfield Jerry Greenfield (born March 14 1951) is an American entrepreneur, a co-founder of Ben & Jerry's. He was born in Brooklyn, New York. He graduated from Oberlin College, where he followed a pre-med curriculum. . "I spend a great deal of time engaged at the Ben & Jerry's Web site with my favorite My Favorite is an independent synthpop band from Long Island, New York. They released two CDs: Love at Absolute Zero and Happiest Days of Our Lives. My Favorite broke up on September 14, 2005, when singer Andrea Vaughn left the band. educational activity -- Make Ben and Jerry Hairy." "Lids for Kids" will be featured on the packaging of Ben & Jerry's newest ice cream flavor, Peanut Butter and Jelly, as well as on pints of Chocolate Chip Cookie Dough ice cream. For additional details and chances to win prizes, visit the "Lids for Kids" Web site by searching for "Lids for Kids" on Yahoo! -- enter "Lids for Kids" in the search blank at www.yahoo.com. Banners linking to the "Lids for Kids" site will also be run throughout Yahoo!, Yahooligans!, and My Yahoo!. CONTACT: Yahoo! Inc. Jennifer Hwang 408-731-3362 jenhwang@yahoo.com or NRG NRG Energy NRG NRG Energy, Inc. NRG Natural Resources Group NRG New Radiancy Group NRG Network Referral Group NRG Network Resource Grapher NRG Numerics Rapporteur Group NRG Neuroprosthetics Research Group NRG notional requirements generator PR (for Yahoo!) Lindsay Walsh 415-827-7026 lindsay@nrgpr.com or Ben & Jerry's Brent Campbell 802-651-9600 x7706 brent@benjerry.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion