Ben & Jerry's Wants You...To Rock The Vote On The Waterfront.BURLINGTON, Vt. -- Ben & Jerry's announced today that it will host Rock the Vote and 5,000 fans at Burlington's Lake Champlain waterfront for a day of music, ice cream and political awareness. The event marks the kick off of the college portion of Rock The Vote's five-month, fifty-city Bus Tour and it all happens rain or shine on Saturday, August 21st from 12 Noon until 5:00 p.m. "Our goal is to register Vermonters, especially young people, educate them on the issues and inspire them to vote," said Walt Freese, Chief Marketing Officer for Ben & Jerry's. "According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the folks at Rock The Vote, 18 million 18-24 year olds voted in 2000 and they expect at least 20 million to turn out this year. We're teaming up to make that stat stat adv. With no delay. adj. Immediate. STAT Stat! Clinical medicine adverb Fast, quickly, immediately, schnell, vite Lab medicine noun a reality." Earlier this year, Ben & Jerry's partnered with Rock the Vote to create Primary Berry Graham, the new Rock the Vote flavor. Now they're hitting the campaign trail with the non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. to make sure a new generation of voters gets to the polls in Election Year 2004. Rock the Vote's national bus tour will incorporate celebrities, artists and community activists to encourage youth voter registration Voter registration is the requirement in some democracies for citizens to check in with some central registry before being allowed to vote in elections. An effort to get people to register is known as a voter registration drive. Centralized/compulsory vs. . The bus is scheduled to make stops at concerts, conventions and campuses in the most hotly hot·ly adv. In an intense or fiery way: a hotly contested will. Adv. 1. hotly - in a heated manner; "`To say I am behind the strike is so much nonsense,' declared Mr Harvey heatedly"; "the contested cities in the 2004 election, all the way through Election Day. The RTV RTV Room Temperature Vulcanizing (elastomer sealant) RTV Radio Television (educational major) RTV ReplayTV (digital video recorder brand) RTV Real-Time Video RTV Return To Vendor bus tour is sponsored by Sunkist, Cingular Wireless, Motorola and Ben & Jerry's. The musical line up at the Waterfront event will feature rising stars on tour with Rock The Vote, including Antigone Rising Antigone Rising is an all-women rock band with members from New Jersey and Long Island, New York, USA. Their music is influenced by classic rock from the 1970s such as Led Zeppelin, mixed with pop overtones and at times folk and country elements. and Chris Grace, along with local favorites, Salad Days and Gregory Douglass. Ben & Jerry's employees will be getting out the vote in Vermont all summer long, as 50 notarized employees from the company's Burlington, St. Albans, and Waterbury sites, travel to events around the state, sampling Primary Berry Graham ice cream and registering voters at events including: Thursday, July 15th - Brattleboro, Brattleboro Common, 11-4:00 pm, Tuesday, July 20th - Brandon, 16th Great Brandon Auction, 12-5 pm, Rutland, Castleton Concert on the Green, 7-8:30 pm, Tuesday, July 27th - Burlington/Williston/Colchester area Saturday, July 31st - Champlain Valley The Champlain Valley is a region of the United States around Lake Champlain in Vermont and New York. It is also the most heavily populated region in Vermont, broadly stretching eastward from the lake's shore to the spine of the Green Mountains. Folk Festival A Folk festival celebrates traditional folk crafts and folk music. Regional Denmark
Tuesday, August 3rd - Waterbury/Stowe area August 10th - Bennington, Downtown Bennington- Main Street, 11-4:00 August 19th - Montpelier, State House lawn, 11-4:00 pm, Friday, Aug. 20th - Vermont Expos Game For more information on Ben & Jerry's Rock The Vote On The Waterfront event, call toll-free 1-800-253-3787. ABOUT ROCK THE VOTE Founded in 1990 by members of the recording industry, Rock the Vote is a non-partisan, non-profit organization dedicated to protecting freedom of expression and empowering young people to change their world. Over the past decade, Rock the Vote has called on young people to recognize their role in creating significant political and social change. In addition to registering over three million new young voters, Rock the Vote street teams are engaging young people as civic activists in their communities and contributors to the political process. These street teams have organized, educated and registered voters at thousands of concerts, community festivals, college campuses, pride events and coffee shops across the nation. Visit the website at www.rockthevote.org ABOUT BEN & JERRY'S Ben & Jerry's produces a wide variety of super premium ice cream and ice cream novelties, using Vermont dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , franchise Ben & Jerry's scoop shops, restaurants and other venues. Visit the website at www.benjerry.com Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually(a) through corporate philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over$1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. (a) annual contribution is adjusted upward to allow for sales growth and inflation |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion