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Ben & Jerry's Launches "Yes Pecan!".


Ice Cream Maker A domestic ice cream maker or ice cream freezer is a machine used to make small quantities of ice cream at home. Ice cream makers may stir the mixture by hand-cranking or with an electric motor, and may chill the ice cream by using a freezing mixture, by pre-cooling the  Partners with Common Cause to Celebrate Americans Uniting for Positive Change

BURLINGTON, Vt. -- Vermont ice cream company, Ben & Jerry's, is wasting no time ringing in the leadership changes in Washington, D.C., by renaming its butter pecan flavor "Yes Pecan" in its Scoop Shops for the month of January, honoring the uniting theme of "Yes, We Can" as a message celebrating America's opportunity for positive change.

"We want to be proactive in encouraging all of us to engage in the process of getting America back on a positive track," said Ben & Jerry's Chief Euphoria Officer, Walt Freese. "As we see it, it's a good time and a fitting way for us to honor that change."

The company is partnering with Common Cause, a nonpartisan non·par·ti·san  
adj.
Based on, influenced by, affiliated with, or supporting the interests or policies of no single political party: a nonpartisan commission; nonpartisan opinions.
, nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
 advocacy organization founded as a vehicle for citizens to make their voices heard in the political process. Their Education Fund conducts research, education, and outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public.  activities. Proceeds associated to the sale of "Yes Pecan" will go to Common Cause's Education Fund.

"Common Cause is excited to work with Ben & Jerry's to spread a spirit of activism and optimism that we believe can make our government work for the common good as it tackles the big issues of the day," said Common Cause President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Bob Edgar. "An engaged citizenry cit·i·zen·ry  
n. pl. cit·i·zen·ries
Citizens considered as a group.


citizenry
Noun

citizens collectively

Noun 1.
 is crucial for a healthy democracy."

Common Cause and Ben & Jerry's plan to activate consumers and fans through an on-line campaign to urge the general public to make its voice heard regarding critical policy decisions in the months ahead.

"We partnered with Common Cause because we feel it is everyone's duty to step up to the plate to help make a fundamental change for the good of our country," said Freese.
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Publication:Business Wire
Date:Jan 5, 2009
Words:289
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