Bellrock Media, Premium Mobile and Broadband Content Developer and Distributor, Acquires Leader in Mobile Personalization Content, Moderati Inc.Companies Merge Complementary Capabilities to Form a World Class Creative Content Company with Fully Integrated Deployment and Distribution SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Premium entertainment content developer and producer Bellrock Media has acquired mobile industry leader Moderati Inc. The two firms merge to form one of the first fully integrated mobile and broadband entertainment providers offering ground breaking content and unparalleled distribution in both the U.S. and Japan. The joined entity develops best-of-breed, branded and co-owned entertainment leveraging strategic relationships and access to key entertainment and sports content worldwide. Bellrock Media now boasts a larger catalog of content and services, and Moderati's distribution relationships and technology infrastructure give it access to immediate deployment directly to carriers. Formed to address the needs of a changing marketplace, Bellrock owns, develops and distributes original platform-conscious digital entertainment products blended with innovative brand marketing strategies. Helmed by president Peter Levin, respected media and technology executive from Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. (CAA Caa See CCC. ) and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Hiroshi Nakata, top media executive and chief strategy officer and CFO See Chief Financial Officer. of Yoshimoto Kogyo and CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. Ken Ng, former Disney Online creative director and from the talented core that brought JAMDAT Mobile public and to its successful sale to Electronic Arts. The company leverages its unrivaled leadership as well as its distribution reach in Japan, and strategic opportunities through backers Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking , Yoshimoto Kogyo and Faith, Inc. "Bringing Moderati and its management team under the Bellrock umbrella gives us tremendous credibility and a mature platform from which to execute in the U.S. mobile market," Levin commented. "This acquisition accelerates our growth timeline domestically and gets us up to speed with our Japanese operation, which is firing on all cylinders." Founded as a subsidiary of Faith, Inc., Moderati emerged as the leading mobile personalization provider under its Modtones brand as well as via direct distribution through the carrier brands, and has evolved its portfolio to include social entertainment services like Mobile Faker. Specializing in ringtones has brought Moderati an industry-leading catalogue of songs and roster of partners in the music business. The company's extensive distribution relationships have allowed it to serve customers of all major wireless carriers, with a particular focus on on-deck distribution. The company remains the only mobile personalization company in the U.S. with direct on-deck distribution through all tier 1 and tier 2 carriers. Moderati offers top quality content to carriers, helps content providers access key players in the mobile channel and provides promotional opportunities for brand advertisers in the wireless market. Moderati's management team, led by Carolynne Schloeder, has deep experience in wireless entertainment, digital music and consumer marketing. The Moderati executive management will remain with the merged company in its San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden office. "Joining the Bellrock Media family is an exciting move for us," said Carolynne Schloeder, president of Moderati. "They bring expertise in branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. and relationships with major franchises that perfectly complement our mobile content business, and we immediately expand our joint product portfolio. Together, we will shape the next phase in mobile and broadband entertainment." About Bellrock Media Bellrock Media (www.bellrockmedia.com) strives to invent entertainment properties that ensure a captive audience and a sustainable popularity through cooperative ventures with major brands and also develops proprietary technology that enables next-generation content. The company offers highly effective reach of target audiences through the creation of original platform-conscious content that features organic integrations of branding and marketing messages, as well as distribution of content through emergent digital channels. Bellrock Media investors include Yoshimoto Kogyo, Intel Corporation and Faith Inc. The firm is uniquely positioned to address strategic opportunities in both the U.S. and Japan, focusing on the mobile and broadband markets. Bellrock Media, founded in 2005, is headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Tokyo. About Moderati Moderati is a mobile entertainment pioneer. One of the top mobile media companies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Moderati has unparalleled distribution through the decks of 14 U.S. carriers for its personalization products. The company delivers content under carrier brands, partner brands, or its own brands, including Modtones for ringtones and wallpaper, and Mobile Faker, an entertainment product that turns mobile phones into social weapons. Moderati products have received several industry awards for quality and creativity. Moderati was founded in 2001 as a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of publicly traded Japanese corporation Faith, Inc. www.moderati.com |
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