BelleHavens: Destination Club with Member Asset Protection is Enduring Business Model.

SALT LAKE CITY -- BelleHavens, the first equity destination club, offers its members genuine asset protection and employs one of the industry's most secure business models. At BelleHavens, members own the club that owns a multimillion dollar portfolio of exquisite, luxury vacation homes, free and clear of debt.

In the wake of destination club pioneer Tanner and Haley's filing for bankruptcy protection last week, BelleHavens CEO, Darin Gilson, is setting the record straight about the security and viability of certain destination clubs. "An equity-based club structure with true asset protection is a surefire way to build an enduring destination club and protect members over the long run," he says.

Destination clubs represent a practical alternative to second home ownership and a lifestyle option for consumers who prefer a customized luxury experience.

The BelleHavens business model offers a bedrock solution for members and their assets. Membership deposits are backed by a diversified and debt-free portfolio of real estate. This differs from most other clubs, which offer non-equity memberships and use significant debt and leases to acquire their properties.

A report in Helium Report, a consumer watchdog website for destination clubs and other high value purchases, called BelleHavens "a unique club structure that provides an innovative solution to member deposit protection." An article posted on August 7th goes on to say that "with no debt, the club can point to a fully-owned portfolio of assets to provide protection for member deposits."

BelleHavens was launched in late 2003 and abides by a conservative development process, while remaining one of the very few clubs with an equity ownership model. "Developing a fiscally sound club is slower" says Gilson, "and requires more initial start-up capital and imposes stricter and more prudent guidelines on the way members' deposits are handled. But the end result is a much stronger, sustainable club that will serve its members better over the long run."

Gilson advises buyers to be wary of destination clubs that excessively use leased properties in order to increase availability, and clubs that use membership deposits and annual dues to service debt. "Destination clubs are here to stay," he adds. "We're simply seeing a shakeout from outmoded, unsustainable business practices. When executed properly, it's a winning lifestyle choice for the consumer."

What sets BelleHavens apart from other Destination Clubs:

--Members own the club that owns the collection of debt-free properties.

--The club does not lease properties.

--The portfolio of fully-owned homes provides a secure backing for membership deposits.

--Deposits are held in escrow until used to purchase additional club homes on a cash, mortgage-free basis.

--Any appreciation of club-owned properties accrues to the benefit of club members.

--Membership deposits are refunded for 90% of the going rate of membership.

--A reservation and membership model that preserves outstanding availability and flexibility.

BelleHavens was launched in late 2003 and is the leading equity destination club. The club offers members superior asset protection and the opportunity for customized luxury travel experiences. The portfolio includes luxury homes in the world's most coveted locales, from mountain retreats, to beachside villas and urban pied a terres. For more information visit www.bellehavens.com