Bellcore and Ulysses Telemedia Networks Sign Distribution Agreement for Advertising Software.MORRISTOWN, N.J.--(BUSINESS WIRE)--Nov. 17, 1997--Bellcore has signed its first distribution contract for resale of its Adapt/X Advertiser(tm) software. The contract allows Ulysses Telemedia Networks, a nationwide general contractor A general contractor is an organization or individual that contracts with another organization or individual (the owner) for the construction of a building, road or any other execution of work or facility. for Internet systems, to market Bellcore's Adapt/X Advertiser system nationally. Adapt/X Advertiser streamlines online advertising for Web site hosts and ad agencies. Its dynamic placement capabilities allow advertisements to be targeted to particular Web site visitors based on individual buying preferences. Adapt/X Advertiser automatically manages ad placement on Web sites and instantaneously provides publishers with detailed reports to confirm an electronic contract has been fulfilled. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bryan Wilkinson, vice president of Technology for Ulysses Telemedia Networks, Adapt/X Advertiser has the technical sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. and quality needed for the solutions his company is promoting. "We evaluated many products and there were dozens of reasons to choose Advertiser first," he said. "The product is competitively priced, is scalable, and adheres to open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced -- which is key for business-to-business transactions. Advertiser is the most technically sophisticated product in its class." Mike Giovia, Bellcore's director for Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Products added that having Ulysses Telemedia Networks sell Adapt/X Advertiser provides a strong show of support for the product. "Ulysses' expertise in a number of markets, including electronic commerce, publishing, health care, catalog/retail, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , petro-chemical and manufacturing will help strengthen Advertiser's presence in the marketplace," he said. "Once there, the product will speak for itself." Bellcore's Adapt/X Advertiser system is part of a suite of Personalized Dynamic Marketing (PDM (1) (Product Data Management) An information system used to manage the data for a product as it passes from engineering to manufacturing. The data includes plans, geometric models, CAD drawings, images, NC programs as well as all related project data, notes and ) products including Adapt/X Recommender(tm), Profiler, Personalizer and Notifier. Adapt/X Advertiser customers include Big Yellow (bigyellow.com), PennWell OnLine Media (pennwell.com), Health Oasis (www.healthoasis.com), CBS Cable An early cable network operated by CBS, Inc. dedicated to the lively arts (i.e. symphony, dance, theatre, opera, etc.). It debuted in October 1981[2] and ceased operations on December 17, 1982[3]. (www.country.com) and Playboy Enterprises (www.playboy.com). Bellcore, headquartered in Morristown, N.J., is a leading provider of communications software, engineering and consulting services based on world-class research. Bellcore creates business solutions that make information technology work for telecommunications caellcore once requisite regulatory approvals ha products and services is available at its Web sLTIMEDIA/INTER NET PRODUCT |
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