Bellataire Diamonds Premiers New Rare Diamonds.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 2, 2000 "The BELLATAIRE(tm) Diamond: The Diamond Nature Intended" Bellataire Diamonds (Bellataire) announced today the introduction of a unique line of natural diamonds that are among the highest quality, purest, and rarest diamonds to be found anywhere. The BELLATAIRE(tm) diamond brand will be available only at a limited number of retail jewelers that have traditionally served the demanding clientele to whom BELLATAIRE diamonds will appeal. In the world of great luxuries, where beauty and rarity determine value, natural BELLATAIRE diamonds are distinguished by beauty equal to the finest diamonds in the world and rarity measured as less than 1% of all gem gem, ornamental mineral or organic substance gem, commonly, a mineral or organic substance, cut and polished and used as an ornament. Gems also are used as seals (items of assurance) and as talismans (good-luck charms). For birthstones, see month. diamonds. Virtually all BELLATAIRE diamonds are colorless col·or·less adj. 1. Lacking color. 2. Weak in color; pallid. 3. Lacking animation, variety, or distinction; dull. See Synonyms at dull. (the best "white" colors), flawless or near flawless in perfection, and polished to the most exacting industry standards. Laser-inscribed with a unique stone number and BELLATAIRE diamond logo, all BELLATAIRE diamonds will be accompanied by a Diamond Grading Report from the Gemological Institute of America The Gemological Institute of America, or GIA, is a non-profit institute dedicated to research and education in the field of gemology. The GIA is also well known for its gem identification and grading services, and developed the famous "four Cs" (Cut, Clarity, Color and Carat . "BELLATAIRE diamonds represent a new level of quality for the sophisticated diamond buyer," said Charles A. Meyer, Managing Director of the Company. "In addition to the four "C's" that have always determined the value of a diamond, Bellataire encourages consumers to apply two new criteria to the evaluation process: diamond purity and diamond type. BELLATAIRE diamonds are the exceptionally rare and coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. ultra-pure Type IIa diamond that includes a large percentage of the greatest diamonds ever found. For the diamond buyer simply seeking the best, a Type IIa BELLATAIRE diamond is the rarest of rare gems." The story behind BELLATAIRE diamonds is as exciting as the diamonds themselves. Many millions of years ago, hundreds of miles beneath the surface of the earth, nature created a tiny number of colorless diamond crystals. During their turbulent journey through the earth's crust crust Outermost solid part of the Earth, essentially composed of a range of igneous and metamorphic rock types. In continental regions, the crust is made up chiefly of granitic rock, whereas the composition of the ocean floor corresponds mainly to that of basalt and gabbro. , these diamonds were subjected to volcanic forces that disguised their essential beauty by obscuring their intrinsic colorless nature. By utilizing a proprietary process developed by General Electric Company (GE), these diamonds spontaneously revert re·vert v. 1. To return to a former condition, practice, subject, or belief. 2. To undergo genetic reversion. to their original colorless state. Thanks to its unique partnership with GE, Bellataire is a worldwide source of these state-of-the-art diamonds. The company emphasized that only a small number of exclusive retailers will be selected to offer BELLATAIRE diamonds, and each retailer will represent the company exclusively within its regional market. Retail distribution will be in place nationwide by September, 2000, with the potential for worldwide distribution dependent on inventory levels following the US introduction. "We're extremely excited to be able to introduce such rare and beautiful diamonds at a time when so many jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. buyers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. that special acquisition," Mr. Meyer added. "To make sure that salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. and consumers fully understand the unique qualities of BELLATAIRE diamonds, we plan to support retailers with an extensive national and regional advertising campaign as well as brochures, videos, a web site, and in-store training." BELLATAIRE is a trademark of General Electric Company, USA. |
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