Bellamax Names Julie Wainwright President and CEO.Business Editors/High-Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 4, 2003 Bellamax, Inc., the leading online photo enhancement service (www.bellamax.com), today announced that Julie Wainwright has joined the company as President and Chief Executive Officer. Best known for her former roles as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of pioneering electronic merchants Pets.com and Reel.com, Wainwright built some of the first online selling infrastructures and used her marketing talents to attract millions of people to the concept of shopping online for their everyday needs. "Bellamax has a huge opportunity, as the $25 billion consumer photography market transitions to digital," said Sharon Wienbar, Director of BA Venture Partners and a Bellamax board member. "The Board sought a disciplined consumer technology executive who has experience bringing great technology to broad adoption." Lon Chow, General Partner of Apex Venture Partners and Bellamax board member, added, "Julie brings Bellamax both deep experience and intense passion for making technology accessible -- which is exactly what Bellamax is about." Wainwright's 22-year career began at the Clorox Company in brand management. She was most recently the interim CEO with OntheFrontier, an East Coast-based firm that does strategic consulting for emerging growth countries, where she restructured the company to improve operations. Prior to OntheFrontier, she served as CEO of Pets.com, where she created the legendary sock puppet A phony name made up by a user in order to masquerade as someone else on the Internet. Sock puppets can make controversial comments or vote for or against a cause without revealing their identity. marketing campaign; Reel.com, where she increased sales from $1 million to $25 million in eighteen months and sold the company for $100 million to Hollywood Entertainment; and Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by , where she transformed a screensaver company into a digital entertainment leader with the ever-popular "You Don't Know Jack You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. " trivia game. "I've built my career by solving real problems through the use of technology and technology-based services to meet the needs of consumers and businesses. I believe that Bellamax offers its customers real value," commented Julie Wainwright. "I'm delighted to be joining a company with so much potential at this pivotal time in its growth." Wainwright has been recognized as one of the top women in technology by MicroTimes, the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Business Times, and other organizations. She is also a regular speaker at industry events and universities such as Harvard and Purdue. Wainwright graduated with honors from Purdue University Purdue University (pərdy  `, -d`), main campus at West Lafayette, Ind. with a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in scienceBS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in General Management. About Bellamax, Inc. Bellamax, Inc. provides professional-quality digital photo enhancement services to meet the needs of the business-to-business and consumer markets. Typical uses in the business-to-business arena range from commercial and residential real estate to cataloguers to auction sellers to professional photographers -- any business that requires the highest quality digital images at a low cost. Bellamax's consumers improve their treasured photos and portraits by getting professionally retouched photographs at a fraction of the cost. Patent-pending, proprietary technologies and processes combined with a staff of trained photo editors allows Bellamax to deliver photographs that have been optimized for the web and printing. Digital photographs can be altered in composition, exposure, color balance and saturation, sharpness, skin tones, and red eye removal See red eye. to produce dramatically enhanced results. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is located in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. . For more information about Bellamax or to try the service, visit http://www.bellamax.com. |
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