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BellaMondo.com Launches Two New Product Categories Extending its World of Beautiful Items Online.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Feb. 7, 2000

Leading New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  Jeweler and Wine Direct Marketer to

Partner With Luxury Web Site

BellaMondo.com (www.bellamondo.com), the one-stop luxury resource for unique, hard-to-find, goods on the Internet, announced partnerships with two New England-based retailers that will enhance its mission to provide quality customer service and the finest products available online. Lux Bond and Green, a premier family owned Hartford, CT-based jeweler, and Geerlings &Wade, a leading direct marketer of fine wines and accessories, based in Canton Canton, cities, United States
Canton.

1 City (1990 pop. 13,922), Fulton co., W central Ill., in the corn belt; inc. 1849. It is a trade and industrial center for a coal and farm area.

2 Town (1990 pop. 18,530), Norfolk co.
, MA, are partnering with the leading online retailer of unique, hard-to-find, goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. .

BellaMondo.com, launched on December 6, 1999, now boasts six expansive product categories geared toward the affluent consumer who is looking to purchase high-end, finer products online. By partnering with Lux Bond and Green and Geerlings &Wade, BellaMondo.com can now offer consumers a selection of extraordinary designer jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 in addition to fine wines directly from the world's greatest wineries in France, Italy, Australia, Chile and California. BellaMondo, which literally means &uot;beautiful world&uot; in Italian, also offers fine writing instruments from Omas and shaving products from the Art of Shaving online.

&uot;Our customers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the finest products and partnering with Lux Bond and Green and Geerlings &Wade is a natural fit,&uot; said Jay C. Hirshberg, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BellaMondo.com. &uot;Jewelry and wine are two product categories where the affluent consumer is seeking the finest selection and now we can deliver the best-of-the-best to time-pressed consumers who do not have a lot of time to shop.&uot;

Exotic Wines and Signature Jewelry Compliment BellaMondo.com's Offerings

BellaMondo.com now offers a selection of exclusive wines and wine accessories A Wine accessory is generally any equipment that may be used in the storing or serving of wine. Wine accessories include many items such as wine glasses, corkscrews, and wine racks.  from Geerlings &Wade that cater to the upscale BellaMondo.com customer. Soon, customers will be able to purchase wine futures based on projected vintages from the best locations in the world. Wine selections will also be tailored to users' unique tastes and requests. Geerling &Wade's fine wine offerings range from the unique taste of a Fess Parker Pinot Blanc Noun 1. Pinot blanc - white wine grape; grown especially in California for making wines resembling those from Chablis, France
Pinot blanc - dry white California table wine made from white Pinot grapes
, to the robust flavor of a Travis Brute reserve sparkling wine.

&uot;We are very excited to be affiliated with BellaMondo.com,&uot; said Jay Essa, President of Geerlings and Wade. &uot;They have a unique vision of how an Internet company should cater to consumers and we believe they are the best player in this space.&uot;

BellaMondo.com will also offer an exclusive signature line of jewelry from Lux Bond and Green. Soon, over 50 exquisite pieces from Lux Bond and Green's own collection will be available through BellaMondo.com. Some of these include diamond and gemstone gemstone

Any of various minerals prized for beauty, durability, and rarity. A few noncrystalline materials of organic origin (e.g., pearl, red coral, and amber) also are classified as gemstones.
 earrings, necklaces, pearls unique bracelets and colorful pins.

&uot;Partnering with BellaMondo.com allows us to offer our unique pieces to a targeted audience online within an environment that complements our brand,&uot; said CEO, John Green, Lux Bond &Green. &uot;It allows our exclusive in-house designed jewelry to be available to consumers who are looking for finer pieces to round out their collections.&uot;

BellaMondo.com is truly focused on superior, white-glove customer service. Customers at BellaMondo.com receive the &uot;royal treatment&uot; when they order on the site. Most products offered on BellaMondo.com are in stock and ready to be shipped immediately after the order is placed. The items are usually shipped free and will arrive within 24 hours of the customer's online purchase. This unique business design is appealing to manufacturers interested in growing business with a partner that will service customers well and protect brand equity.

About Geerlings &Wade, Inc.

Geerlings &Wade, Inc., founded in 1986, is America's leading direct marketer of fine wine and wine accessories with retail locations in 15 states, home and office delivery to 28 states, and a devoted following of more than 130,000 regular customers and wine club members. The Canton, Mass.-based company has developed a unique, streamlined purchasing system that allows it to source wines directly from the world's greatest wineries from France, Italy, Australia, Chile and California. (www.geerwade.com)

About Lux Bond &Green

Lux Bond &Green is a family-owned jeweler and upscale gift store based in Hartford, CT with a reputation for quality dating back to 1898. It boasts a selection of extraordinary merchandise that includes some of the finest designer jewelry manufacturers and selections in the world. (www.lbgreen.com)

About BellaMondo.com

BellaMondo.com -- derived from the Italian conjugation conjugation, in genetics
conjugation, in genetics: see recombination.
conjugation, in grammar
conjugation: see inflection.
 of beautiful (Bella) and Mondo mon·do   Slang
adj.
Enormous; huge: a mondo list of pizza toppings.

adv.
Extremely; very: a mondo big mistake.
 (world) -- is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
. The brainchild brain·child  
n.
An original idea or plan attributed to a person or group.


brainchild
Noun

Informal an idea or plan produced by creative thought

Noun 1.
 of Jay Hirshberg, Bellamondo.com offers its customers unique, hard to find luxury products coupled with an extremely high level of customer service and decision support.

Prior to launching BellaMondo.com Hirshberg was a leader in e-commerce consulting at Mercer Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
, where he developed and implemented some of the largest Internet business designs in the market today. Hirshberg and his strong team of e-commerce and retail professionals plan to rapidly expand the sites' unique offerings.
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Publication:Business Wire
Date:Feb 7, 2000
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