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BellaMondo.com Launches `A Beautiful World' of Unique Fine Items; New E-commerce Site Caters to the Affluent.


BOSTON--(BUSINESS WIRE)--Dec. 13, 1999--

BellaMondo.com (www.bellamondo.com) launched its unique fine items e-commerce site today putting beautiful things at "your fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. ."

BellaMondo, which literally means "beautiful world" in Italian, is selling hard-to-find unique items, initially focusing on fine writing instruments and shaving products. Included are exclusive products from the elegant Omas writing instrument collection as well as the Davidoff writing instrument line. Additionally, BellaMondo.com is the exclusive online retailer of shaving products from The Art of Shaving, which include traditional razors, brushes and fine creams and soaps. Soon, the site will introduce additional product groups such as "Master" art, fine leather goods and high-end fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. .

"Today's launch of BellaMondo.com is only the beginning of what will be the leading online luxury resource," said Jay C. Hirshberg, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BellaMondo.com. "We envision the site to be the number one choice for buying unique, hard to find, high-end goods online." BellaMondo.com is the brainchild of Hirshberg who saw the need for an online, high-service fine goods woven fabrics of fine texture and quality.

See also: fine
 site. He added, "We believe we offer the discriminating, time-pressed individual a selection of only the best-of-the-best items."

In the next few weeks, BellaMondo.com will introduce a selection of "Master" fine artwork. Through strategic online partnerships with select art publishers, consumers can explore and purchase fine art with the help of live art consultants. These consultants will work with consumers on an individual basis, providing them with a level of service and consultation tailored to their individual needs. BellaMondo.com will cater to both seasoned collectors as well as first-time buyers with a level of personal service unparalleled on the Internet.

Superior, White-Glove Customer Service

Customers at BellaMondo.com receive the royal treatment when they order on the site. Products offered on BellaMondo.com are in stock and ready to be shipped immediately after the order is placed. The items are shipped free and will arrive within 24 hours of the customer's online purchase. BellaMondo.com has centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 fulfillment and order processing as well as customer service advocates to support up to 10,000 inquiries or transactions a day.

"We chose to partner exclusively with BellaMondo.com because there's a natural fit for selling our finer items to customers who require a higher level of customer service," said David Marks, president of Marcovici Designs, exclusive distributor of Omas and Davidoff writing instruments. "Jay's model is years ahead of other offerings and that is why we chose to partner with him."

The Guided Approach

BellaMondo.com is not just about selling products. They also focus on educating customers about product offerings to reduce the complexity of making high-end purchases online. This "infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. " or information-rich approach further empowers consumers in the buying process. BellaMondo.com provides accessibility to products that might only be found on Bond Street in London or in a gallery in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . By integrating these hard-to-find products into an information-intensive environment, BellaMondo.com allows consumers to make high-end purchases with ease. This guided approach will expand even further with the introduction of new products and services in the upcoming months.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, the affluent are technology optimists. More than one in three surveyed by Forrester said they like technology and it is important to them. Forty-eight percent of the affluent households in the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  are online versus 33 percent of the overall population. During the next five years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 advancing wave of online affluent consumers is expected to rise from 48 to 75 percent.

About BellaMondo.com

BellaMondo.com, headquartered in Boston, Mass, is the one-stop luxury resource for unique, hard-to-find, fine goods on the Internet. The brainchild of Jay Hirshberg, Bellamondo.com offers its customers unique and hard to find product selection and an extremely high level of customer service and decision support.

Prior to launching BellaMondo.com Hirshberg was a leader in e-commerce consulting at Mercer Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
, where he developed and implemented some of the largest Internet business designs in the market today. Hirshberg and his strong team of e-commerce and retail professionals plan to rapidly expand the sites unique offerings.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 1999
Words:685
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