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Bella figura: Dolce & Gabbana's remodelled London store is a subtle recasting and refreshing of the Italian fashion firm's image.

'Our Dolce dol·ce   Music
adv. & adj.
In a gentle and sweet manner. Used chiefly as a direction.

[From Italian, sweet, from Latin dulcis.]

Adv. 1.
 & Gabbana boutiques create a private and sophisticated world. In some there is even a VIP room,' reveals fashion designer Domenico Dolce. And even without a VIP room, London's Old Bond Street store, which reopened late last year, expresses exclusivity; being there on a busy Saturday afternoon feels like the first promising hours of a glamorous cocktail party, both elitist e·lit·ism or é·lit·ism  
1. The belief that certain persons or members of certain classes or groups deserve favored treatment by virtue of their perceived superiority, as in intellect, social status, or financial resources.
 and embracing, and alive with tantalising Adj. 1. tantalising - arousing desire or expectation for something unattainable or mockingly out of reach; "a tantalizing taste of success"

inviting - attractive and tempting; "an inviting offer"



'Dolce & Gabbana represents our love for details, translating the Made-in-Italy tradition into new realities,' Dolce continues. In contrast to the D & G brand, which is youthful and energetic, here the emphasis is on quality and luxury. By working with architects the Italian duo has sought to convey these values through the experience of the boutiques; they have produced an elegant interior environment that is simultaneously internationally recognisable and contextually responsive.



'The architect creates the building, the designer the dress, which in some ways is a house for the body,' explains Stefano Gabbana. 'The closeness of these two art forms can help strengthen the messages they want to communicate.' A sentiment the pair evidently takes seriously--the boutique's previous design was by architectural heavyweight David Chipperfield David Chipperfield CBE (born 1953) is an English architect, born in London. He has offices in London, Berlin and Milan, and a representative office in Shanghai. Uncompromisingly modernist in outlook, his practice is driven by a consistent philosophical approach, rather than a . This more recent concept, which was introduced elsewhere over five years ago, was generated collaboratively with AR Emerging Architecture winners +ARCH taking the lead on the architecture (AR December 2006) and Milan-based architect Ferruccio Laviani the interiors.




The London boutique's latest renovation needed considerable internal rearrangement re·ar·range  
tr.v. re·ar·ranged, re·ar·rang·ing, re·ar·rang·es
To change the arrangement of.

. Previously menswear mens·wear also men's wear  
Clothing for men.


clothing for men

menswear nconfección f de caballero 
 had been entirely in the basement and only accessible by a staircase at the back of womenswear, which occupied the whole of the ground floor. The new design gives equal presence to the women's and men's collections both from the street and, coming through the newly central entrance (previously to the right), in the first interior space. As you walk in, part of the men's department is on the left (with a relocated re·lo·cate  
v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates
To move to or establish in a new place: relocated the business.

 staircase offering direct access to the basement) and the women's to the right.

'The Dolce & Gabbana customer doesn't like to wait,' says +ARCH partner Francesco Fresa, 'so we have concealed the stock in furniture around the shop to make the service quicker.' Although the interior follows very clean lines and is minimally detailed, its simplicity is animated by the choice of materials and a few special elements. Gabbana adds: 'There is a harmony of contrasts, where large chandeliers in black Murano glass Murano glass has been a famous product of the Venetian island of Murano for centuries. Located off the shore of Venice, Italy, Murano was a commercial port as far back as the 7th Century. By the 10th Century it had become a well-known city of trade.  (in the women's area) reflect themselves in shining steel and a multitude of mirrors.' Here the back-painted glass and lacquered lac·quer  
1. Any of various clear or colored synthetic coatings made by dissolving nitrocellulose or other cellulose derivatives together with plasticizers and pigments in a mixture of volatile solvents and used to impart a high gloss to
 fittings form a black backdrop for the colourfulness of the women's collections. However, in the men's area--where garments tend to be in dark tones--more varied surfaces have been introduced, such as smoked mirrors and highly lacquered American walnut.

First introduced by Chipperfield, the black Basaltina stone floor has been replaced throughout the store, as a continuing reference to Sicily (the inspiration for many of the pair's earlier collections and Dolce's childhood home) where it is traditionally used to pave PAVE Cardiology A clinical trial–Post AV Node Ablation Evaluation  the streets.
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Title Annotation:interior
Author:Hunter, Will
Publication:The Architectural Review
Geographic Code:4EUUE
Date:Mar 1, 2008
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