Bella Sara(TM) Trading Cards and Online World for Girls Blend Mythology and Self-Esteem.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Just in time for the holidays comes a fun stocking stuffer that also boosts self-esteem. Bella Sara unveils the new Ancient Lights card set, the latest addition to its internationally acclaimed, horse-themed trading cards and online world for girls. The new Ancient Lights card set features self-esteem-boosting messages paired with fantastic illustrations of horses inspired by Greek and Roman mythology Roman mythology Oral and literary traditions of the ancient Romans concerning their gods and heroes and the nature and history of the cosmos. Much of what became Roman mythology was borrowed from Greek mythology at a later date, as Greek gods were associated with their Roman . As with all Bella Sara cards, each horse in the Ancient Lights card set can be activated online at http://www.bellasara.com, a child-friendly website that features horse dress-up, jumping, and riding games, plus puzzles, coloring books, interactive storybooks and much more. "Stuff a little empowerment in your daughter's stocking this holiday season. Use mythology to capture her imagination and teach important life lessons in a fun way," said Peter D. Adkison, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Hidden City Games Hidden City Games was founded in 2004 by Peter Adkison and Jesper Myrfors. The company, started in Seattle, Washington was originally founded for the sole purpose of publishing Clout Fantasy a game invented by Jesper Myrfors. . "In a world with so many products that make physical appearance central to playtime, Bella Sara makes it fun for girls to develop their inner beauty." Adkison also published Pokemon trading cards and Magic: The Gathering trading cards, two of the most successful trading card franchises in the history of the category. Inspired by her daughter's love for horses, Danish social worker Gitte Odder Braendgaard developed Bella Sara to encourage young girls to accept and express their feelings and avoid investing too much of their identities in their physical appearance at an important developmental stage. Since their U.S. debut last year, Bella Sara trading cards and online world for girls have received numerous awards from child development and parenting authorities, including the "Seal of Approval" from the National Parenting Center, the "Seal of Excellence" from Creative Child magazine, the "2007 Excellent Product" and "2007 Outstanding Product" designations from iParenting Media and the "Best Products -- Spring 2007" award from Dr. Toy. Playing off of the life lessons inherent in mythology, the new Ancient Lights card set features fantastic horses inspired by Greek and Roman legends such as Nike, the Greek goddess of victory; Athena, the Greek goddess of wisdom; Venus, the Roman goddess of love; and Juno, queen of the Roman goddesses. Each card features a different, fantasy-based illustration of a horse and an empowering affirmation that promotes healthy self-reflection through positive reinforcement positive reinforcement, n a technique used to encourage a desirable behavior. Also called positive feedback, in which the patient or subject receives encouraging and favorable communication from another person. . * Nike: "Have the courage to trust yourself." * Athena: "Be yourself, be free, and allow others the same freedom." * Venus: "Spread your joy around for all to share." * Juno: "Use your life to create, be joyful, and celebrate!" The new Bella Sara Ancient Lights card set consists of 72 cards total, including 45 regular horse cards, 17 extra-rare, "shiny" foil horse cards and 10 rare energy cards. The energy cards, representing relics of a bygone age such as Aphrodite's Gown and Apollo's Lyre lyre, generic term for stringed musical instruments having a sound box from which project curved arms joined by a crossbar. The strings are stretched between the crossbar and the sound box and are plucked with the fingers or with a plectrum. , will be used to enhance the online experience. Each foil flow-wrapped Ancient Lights card pack costs $2.99 and contains seven random horse and/or energy cards that can be collected and traded or used to play Bella Sara card games. "After the success of Bella Sara Northern Lights cards at our stores, we expect great things for the new Ancient Lights series this holiday season," said Scott W. McCauley, vice president of marketing for Vintage Sportscards, Inc., category manager for Blockbuster, Kmart and Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. . "Bella Sara cards are going to be a hot stocking stuffer for girls this year." Ancient Lights is the highly anticipated follow-up to the Bella Sara Northern Lights card set, which featured Norse and Celtic mythology and was released earlier this year. The new series will be available in mid-October in major retailers across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , including Blockbuster, Kmart, Target, Toys "R" Us and Wal-Mart, as well as in regional chains, bookstores, and toy, hobby and equestrian shops. Bella Sara Ancient Lights adds to the growing worldwide Bella Sara trading card phenomenon among girls ages 5 to 12 and collectors of all ages. A runaway hit  This article only describes one highly specialized aspect of its associated subject.Please help [ improve this article] by adding more general information. in its native Scandinavia and brought to the rest of the world by Hidden City Games, Bella Sara is one of the hottest new games for girls. About Hidden City Games, Inc. Hidden City Games, Inc., is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. and is the exclusive licensor of Bella Sara for worldwide distribution outside of Scandinavia. The company is headed by an experienced executive team, including founder and CEO Peter D. Adkison, who formerly founded Wizards of the Coast Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in , Inc.; Jesper Myrfors, chief creative officer and original art director for Magic: The Gathering; and Paul Peterson, HCG's vice president of research and development, who was previously on the R&D team for Magic: The Gathering. Under Adkison's leadership, Wizards of the Coast created an entirely new genre of games with the release of Magic: The Gathering, which was the world's first trading card game, published in 13 languages and loved by millions of players around the world. Additionally, Adkison introduced Pokemon trading cards to North America and reinvigorated the hugely popular Dungeons Dungeons may refer to:
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