Bella Sara(TM) Second Series Introduces Fantasy Element to Trading Cards and Website for Girls.Hidden City Games Hidden City Games was founded in 2004 by Peter Adkison and Jesper Myrfors. The company, started in Seattle, Washington was originally founded for the sole purpose of publishing Clout Fantasy a game invented by Jesper Myrfors. Prepares for Nationwide Roll-out in Major U.S. & Canadian Retailers New Flying and Swimming Horses Expand Bella Sara World of "Inner Beauty" Hidden City Games is in Booth #6039 at the American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of To Book an Interview with CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Peter Adkison Peter D. Adkison[1] is a game developer, one of the founders of game companies Wizards of the Coast and Hidden City Games. Peter Adkison is the current owner of Gen Con. During the Show, Please Contact Aaron Henry Aaron Henry (July 2, 1922 - May 19, 1997) was a civil rights leader, politician, and head of the NAACP. He was born in Dublin, Mississippi to Ed and Mattie Henry who were sharecroppers. at ahenry@schwartzmanpr.com or 310.245.8218 SEATTLE -- Hidden City Games announced today the debut of its Bella Sara Second Series -- expanding on the existing set of trading cards and online world, which feature images of horses and inspirational sayings that promote "inner beauty" and healthy self-image. Bella Sara Second Series introduces an additional element of fantasy to the world of Bella Sara -- with horses that swim, fly, and exhibit other whimsical traits. "Bella Sara Second Series brings an element of magic that expands the world into the realm of fantasy and captures young imaginations," said Peter Adkison, CEO of Hidden City Games and former CEO of Wizards of the Coast Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in . "We just had our best sales day in the history of the company at the Nurnberg Toy Fair, with very strong advance orders in France and Italy, as well as commitments for launches in Belgium, the Netherlands, Germany, Switzerland, Australia, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , the Czech Republic, and Spain. We anticipate a similarly enthusiastic response as we expand in North America." Hidden City Games is poised to capitalize on the brand's success in major North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. test markets by rolling out nationwide distribution and advertising starting in March, 2007. The cards are sold through retailers that include Blockbuster, K-Mart, Target, Toys 'R' Us, and Wal-Mart, as well as local hobby and equestrian stores. More than 6 million cards have been sold in Scandinavia, the game's market of origin, since 2005. In addition to the new Second Series cards, award-winning website development company Cricket Moon is updating the Bella Sara website (www.bellasara.com) with new "nurturing" environments for the fantasy horses and improvements to the existing horse stalls -- where children can "tend" to their online horses. For example, when players interact with swimming or flying horses, they will tend to air and aquatic stables in ways that are completely consistent with -- and unique to -- these environments. Steve Conard, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Hidden City Games, commented, "Cricket Moon was our first choice as a development partner because of their exceptional understanding of children's entertainment properties and their ability to craft consistently high quality games and interactive experiences. We couldn't think of a better company to collaborate with on Bella Sara." Hidden City Games is updating the site to feature ongoing content features and articles; online diaries allowing players to submit and keep their own entries; and community features allowing players greater interaction with their friends through e-cards and friends' lists. Expanded site-wide elements will also include puzzles, online coloring books, and printable activities. "What we really are trying to do is create a special and safe online environment for kids who love horses," noted Wanda Gregory, executive producer for the Bella Sara website. Adkison -- who introduced the trading card game category to North America by distributing Pokemon and publishing Magic: The Gathering -- licensed Bella Sara for worldwide distribution when he discovered the cards from Denmark. Inspired by her daughter's love for horses, Danish social worker Gitte Odder Braendgaard created Bella Sara to help give young girls a means to accept and express their feelings at an early, important developmental stage. Bella Sara trading cards can be collected or used in easy-to-learn card games. Each card pack includes one activity card and five random horse and/or energy cards. The cards can be used to unlock additional games and features at www.bellasara.com. There is no cost to use the interactive website. New expansion sets will be introduced approximately every three months. About Hidden City Games, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Hidden City Games, LLC is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Seattle, Washington and is the exclusive licensor of Bella Sara for worldwide distribution outside of Scandinavia. The company is headed by an experienced executive team, including founder and CEO Peter D. Adkison, who formerly founded Wizards of the Coast, Inc.; Jesper Myrfors, chief creative officer and original art director for Magic: The Gathering; and Paul Peterson, HCG's vice president of research and development, who was previously on the R&D team for Magic: The Gathering. Under Adkison's leadership, Wizards of the Coast created an entirely new genre of games with the release of Magic: The Gathering, which was the world's first trading card game, published in 13 languages and loved by millions of players around the world. Additionally, Adkison introduced Pokemon trading cards to North America and reinvigorated the hugely popular Dungeons Dungeons may refer to:
For more information on the Bella Sara brand, including images and video, please visit http://pressroom.bellasara.com. [c] 2007 Hidden City Games, LLC. BELLA SARA is a trademark of conceptcard and used by Hidden City Games under license. HIDDEN CITY GAMES is a trademark of Hidden City Games, LLC, in the U.S.A. and elsewhere. www.hiddencitygames.com |
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