Bella Pictures Sees 400% Increase in Sales over Four Months with Salesforce.com Winter '04 On Demand CRM.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 21, 2004 State-of-the-Art CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Chosen over Siebel, Microsoft and Onyx for Superior Customization and Flexibility Salesforce.com, the world leader in delivering on demand applications, today announced that Bella Pictures, a subsidiary of Quartersawn Partners, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , has seen a 400% increase in sales over four months using salesforce.com Winter '04 for on demand customer relationship management (CRM). Bella Pictures chose salesforce.com over CRM software from Siebel (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ), Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) and Onyx (Nasdaq:ONXS) for proven features, ease of customization and flexibility. A nationwide wedding photography services company, Bella Pictures needed a flexible CRM service that could meet its very unique requirements. They needed a solution to manage a high volume of personalized, intensive short-term customer relationships as well as incorporate talent recruitment and management of their growing network of professional photographers. Based on past experiences with traditional CRM software packages, Bella Pictures knew they wanted a cost-effective on demand solution that could be easily customized to manage their customers and their talent pool. "In our line of work, every single customer has to be given personal attention and made to feel extremely special. There is a lot of handholding hand·hold·ing n. Strong personal support and reassurance, especially to alleviate tension and anxiety. that goes on -- it's not unusual to have more than one hundred touch points with a customer," said George White George White may refer to:
Using salesforce.com's free Web and phone based training, Bella Pictures quickly learned how to customize the system to address their specific needs, such as tracking payment status and providing customers with passwords to access photos online. Bella Pictures also created email templates that can be customized on the fly and workflow triggers that alert employees to key milestones for each customer. All of these custom processes have helped Bella Pictures to be increasingly responsive to each customer's particular requests. "One of the reasons that salesforce.com is the market-leading on demand CRM solution is that it can be quickly and easily customized to meet the needs of businesses of all types and sizes," said Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman, salesforce.com. "More than 8,400 customers and 120,000 subscribers are using the state-of-the-art customization features and capabilities provided in salesforce.com to meet their unique business requirements and successfully manage relationships with their customers." About salesforce.com Salesforce.com is the world's leader in delivering on demand applications. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center Labs, Top 10 CRM Implementation from Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby Business Award. The company has more than 8,400 customers and 120,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE. Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, Calif. |
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