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BellSouth-Florida Reaches Landmark 1 Million Complete Choice Customers; Signature Service Growing At High Rate and Plans to Expand.


CORAL SPRINGS Coral Springs, city (1990 pop. 79,443), Broward co., SE Fla.; inc. 1963. Largely residential, it is a city that has grown rapidly along with the southern Florida and Fort Lauderdale area. The population of Coral Springs nearly doubled between 1980 and 1990. , Fla.--(BUSINESS WIRE)--July 28, 1999--

BellSouth announced today that it has attained at·tain  
v. at·tained, at·tain·ing, at·tains

v.tr.
1. To gain as an objective; achieve: attain a diploma by hard work.

2.
 its one-millionth Complete Choice(tm) customer in Florida, Husni and Lori Aga AGA American Gastroenterological Association.

AGA
abbr.
appropriate for gestational age
 of Coral Springs.

The Aga's ordering of Complete Choice(tm) represents a milestone for BellSouth. Complete Choice(tm), a convenient, simple, flat rate package plan, has been the most successful product launch in company history. Since the service was introduced in Florida on May 1, 1996, customer response has been overwhelming.

"Florida consumers are a sophisticated lot," said BellSouth-Florida's vice president of Consumer Services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals,  Bob Allgeier. "Reaching the one million mark for any product, especially a new concept like Complete Choice(tm), shows a customer base that wants the latest in technology, and that's exactly what we plan to deliver. Our strategy is to enhance the Complete Choice(tm) program by offering the latest services at packaged rates that will fit any budget."

At its inception Complete Choice(tm) offered local BellSouth service along with a selection of any or all of 28 calling features for a low flat rate. As a result of this success, the company extended an integrated package to its multi-line and small business customers and a version for cellular customers, offering them the same benefits and value for one flat rate. As technology advanced, so did the Complete Choice(tm) program, offering package deals for BellSouth.net Internet service. This option allowed BellSouth customers to pay only $15 a month to access the Internet, one of the lowest monthly charges available on the market today. Area Plus Complete Choice(tm) is also offered to customers to expand their flat rate local calling area and at the same time take advantage of all the services BellSouth offers. In the future, as technology grows so will BellSouth's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  expanding into ADSL See DSL.

ADSL - Asymmetric Digital Subscriber Line
 service and BellSouth Digital Cable service, where available. Basic Complete Choice(tm) is available for $29.70 a month.

"Our objective is to offer the latest technology to our customers for the best price," said Allgeier. "As local competition grows so will our continued commitment to meet our customers' needs. Complete Choice(tm) is a flexible way to meet those objectives today and into the future."

The Aga's are entrepreneurs who recently established residence in Coral Springs, a thriving thrive  
intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives
1. To make steady progress; prosper.

2.
 community near the Broward/Palm Beach County line.

"I was looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the best price for the services I wanted," said Husni Aga. "Complete Choice(tm) fit the bill. I can understand why it's a very popular service since it gives you every calling service for one price. Complete Choice(tm) offers one flat rate regardless how many services you have or how often you use the phone."
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 28, 1999
Words:449
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