BellSouth adds Florida Marlins to its marketing artillery.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--March 20, 1997-- Armed for competition: BellSouth enters into multi-year pact BellSouth Corp. and Front Row Communications announced an exclusive multi-year advertising and marketing agreement making it the "Official Telecommunications Sponsor of the Florida Marlins The Florida Marlins are a professional baseball team based in Miami Gardens, Florida. The Marlins are a member of the Eastern Division of Major League Baseball's National League. From to the present, the Marlins have played in Dolphin Stadium. on UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation Channel 33 and the SportsChannel broadcast." The total sponsorship, which includes local, cellular, wireless, long distance, Internet, yellow pages, pay phones and paging services, offers a range of sponsorship opportunities involving merchandising, player appearances, promotions and television, including the "BellSouth Call to the Bullpen" audio/visual feature during live Florida Marlins broadcast games; on-air promotions; and media placements on live Marlins broadcasts, pre-game, post-game and weekly highlight shows. The three-year deal includes an agreement with Front Row Communications for sponsorship of 70 Florida Marlins games on UPN Channel 33 and SportsChannel Florida's 35-game Marlins package. "We want our brand to be where our customers are, and our customers are watching the Florida Marlins. SportsChannel's comprehensive network programming, coupled with its large subscriber base, gives BellSouth the ammunition to leverage our brand with our customers and enhances BellSouth's growing relationship with sports in the southeast," said Joe Lacher, president BellSouth Florida. BellSouth's sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. arsenal, including its Olympic Games sponsorship, has solidified the company's position on its home turf, where it continues to reach its customers through aggressive sports marketing programs. BellSouth's ever-growing armory of sports sponsorships will include the annual PGA Tour BellSouth Classic and Senior PGA Tour BellSouth Senior Classic golf tournaments, Senior PGA Tour golfer Hale Irwin, the Atlantic Coast (ACC See adaptive cruise control. ) and Southeastern (SEC) Conferences, the Atlanta Peachtree Road Race The Atlanta Journal-Constitution Peachtree Road Race 10K, or more commonly called the Peachtree Road Race, is a 10 kilometer road race held annually in Atlanta, Georgia on July 4, Independence Day. 10K, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Winston Cup No. 42 Joe Nemechek/Team SABCO SABCO South Australian Brush Company , NASCAR Busch Series No. 87 Joe Nemechek/NEMCO Motorsports and Slim Jim All Pro Series No. 0 Steven Christian/S&S Motorsports. BellSouth Corp.'s newest deal will include full telecommunications sponsorship exclusivity for each live broadcast of Marlins games on Channel 33 and SportsChannel, pre- and post-game shows and The Jim Leyland Show on SportsChannel and the Marlins' weekly highlight show on Telemundo TV Channel 51. The Telemundo weekly Marlins highlight show will air Saturday's from 1 - 1:30 p.m. and feature BellSouth Hispanic commercials. Additionally, the BellSouth brand will be prominently displayed through game-day program advertising and the BellSouth logo on all Florida Marlins pocket schedules. "Through our relationship with Channel 33, BellSouth will purchase air time and SportsChannel will manage the overall production of the broadcast," said Dean Jordan, president of Front Row Communications. "This relationship with BellSouth further substantiates Front Row's commitment to provide the highest quality of programming to all our viewers." BellSouth is a $19 billion communications company, doing more on more fronts than any other telecommunications provider. It provides telecommunications, wireless communications, directory advertising and publishing, Internet, cable and information services See Information Systems. to more than 27 million customers in 20 countries worldwide. SportsChannel currently reaches 2.3 million homes throughout Florida in addition to the home satellite dish market. Other SportsChannel programming includes coverage of the 1997 PGA Tour throughout Florida, NHL's Eastern Conference Champion Florida Panthers, the NFL's Miami Dolphins and Tampa Bay Buccaneers SportsChannel Florida is managed by, and is a service of Front Row Communications Inc., of Fort Lauderdale. SportsChannel Florida's Internet web site address is: www.sportschannel.com . -0- NOTE TO EDITORS: For more information about BellSouth, visit the BellSouth Web page at http://www.bellsouth.com . Also, BellSouth news releases dating back one year are available by fax no charge by calling 1-800-758-5804, ext. 095650. In the World Wide Web address noted in this news release, there is a double slash between http: and www.bellsouth.com. These symbols may not appear properly in some systems. CONTACT: BellSouth Telecommunications, Miami Spero C. Canton, 305/347-5455 |
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