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BellSouth Unveils 'Unlimited Answers'; a Simple, Easy-to-Understand Unlimited Long Distance Bundle.


Business Editors

ATLANTA--(BUSINESS WIRE)--March 31, 2003

Latest 'Answer' Combines a Comprehensive Local Calling Feature

Package and Unlimited Long Distance for One Flat Fee, All on One Bill

BellSouth (NYSE NYSE

See: New York Stock Exchange
: BLS See Bureau of Labor Statistics. ) today announced it is offering consumers a simple unlimited local and domestic long distance bundle that includes more features than any other offer in its market, giving customers greater flexibility and more control than ever before.

The BellSouth(R) Unlimited Answers(SM) plan will be available to consumers tomorrow, April 1. BellSouth's newest local and long distance bundled offer will allow customers to call anywhere in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  anytime, and enjoy the convenience of paying the same flat fee every month.

"Customers want simple, easy-to-understand and unrestricted calling plans that don't require them to schedule when they call family and friends," said Pam Jones, vice president of marketing for BellSouth Consumer Services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, . "Unlimited Answers provides the flexibility to make calls whenever and wherever customers want, and pay a flat monthly fee for the freedom to do so. BellSouth is taking simplicity to the highest level by offering customers a complete bundled solution that no other company provides...local, unlimited long distance, Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and wireless, all on one bill."

BellSouth's unlimited local and long distance bundle is the latest addition to the BellSouth Answers(SM) portfolio of bundled solutions. The BellSouth Answers program allows customers to save money by combining local, long distance, Internet and wireless services on one bill.

"BellSouth's expansion into Answers Bundles demonstrates the provider's agility in executing bundling and product strategies," said Aurica Yen, senior analyst at the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "Unlimited Answers will provide a valuable solution to customers seeking flexible usage and budget-conscious calling plans."

The feature-rich BellSouth Unlimited Answers bundle includes Caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. , Call Waiting, Call Block and Three-Way-Calling among the more than 20 features in the bundle, as well as local calling and domestic long distance service from BellSouth Long Distance BellSouth Long Distance, Inc. consists of the long distance operations of AT&T serving BellSouth Telecommunications customers. BSLD was acquired by AT&T in 2006 when it purchased BellSouth Corporation.

BSLD does business as AT&T Long Distance Service.
. Unlimited Answers is available in all nine states throughout BellSouth's region at a flat monthly fee ranging from $54.99 to $59.99 per month.

"With almost two dozen features, together with unlimited local and domestic long distance for one flat fee, on one bill, all from a company with award-winning local service, BellSouth has created a solution that will meet many of our customers' needs," continued Jones. "In addition to the unlimited local and long distance bundle, our BellSouth Answers program also gives customers the option of selecting one of six other pre-packaged bundled offers, as well as the ability to select any combination of BellSouth services to create a customized bundle that meets their specific needs."

BellSouth is also launching a mass advertising and marketing campaign highlighting the benefits of combining Unlimited Answers with existing BellSouth Answers bundled solutions. Customers who sign up for BellSouth's new unlimited local and long distance bundle, can receive up to $100 cash-back by subscribing to additional services like BellSouth(R) Internet and wireless solutions in addition to Unlimited Answers. BellSouth Answers bundles can deliver tremendous first year savings of up to $400 over non-bundled prices for customers who want to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 multiple services like the BellSouth(R) Complete Choice(R) plan, BellSouth(R) Long Distance service, BellSouth(R) Privacy Director(R) service, wireless services from Cingular(R) Wireless, and BellSouth(R) FastAccess(R) DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 or Dial-up Internet service, depending on the services chosen.

For more information about BellSouth Answers and BellSouth Unlimited Answers, customers can call 1-877-ANSWERS (877-267-9377).

About BellSouth Corporation

BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, Georgia, serving more than 44 million customers in the United States and 14 other countries.

Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 data solutions to large, medium and small businesses. In the residential market, BellSouth offers DSL high-speed Internet See broadband.  access, advanced voice features and other services. BellSouth also offers long distance service throughout its markets, serving both business and residential customers. The company's BellSouth Answers(SM) package combines local and long distance service with an array of calling features; wireless data, voice and e-mail services See Internet e-mail service. ; and high-speed DSL or dial-up Internet service. BellSouth also provides online and directory advertising services through BellSouth(R) RealPages.com(SM) and The Real Yellow Pages(R).

BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative data and voice services.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 31, 2003
Words:729
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