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BellSouth Targets Hispanic Consumers with Spanish Language Internet Experience.

Business Editors & Technology Writers

ATLANTA--(BUSINESS WIRE)--Oct. 30, 2002

Many Aspects of Internet Customer Experience Now Available in

Spanish, Reflecting Growing Number of Hispanics Online

BellSouth (NYSE: BLS) today announced the availability of a complete Internet customer experience targeted at the growing Hispanic community in the U.S.

According to eMarketer, the world's leading provider of Internet statistics, more than 11 million Hispanic Americans are surfing the Internet. BellSouth is introducing a Spanish language home page (www.miportal.bellsouth.net) offering comprehensive news, information and entertainment. In addition, BellSouth(R) FastAccess(R) DSL Internet Service offers a Spanish language instruction guide for its self-installation kits as well as Spanish-speaking sales staff and customer service.

"With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it's important for us to provide this valuable audience with the choice of receiving BellSouth's high-quality services either in English or Spanish," said Tim Hill, director of Portal Services for BellSouth. "Our new Spanish portal has customized content specific to this audience with up-to-the-minute news and a simple, easy-to-use interface - all in Spanish."

The new Spanish language portal includes seven channels that feature a variety of content in the following categories:
-- Chat and People (Charlas y Gente)

-- Shopping (De Compras)

-- Money (Dinero)

-- News by Country (Noticias por pais)

-- Sports (Deportes)

-- Entertainment (Entretenimiento)

-- Health (Salud)


Supplementing this subject matter is original content from BellSouth and other premier sources, including horoscopes, stock reports, movie information, up-to-the-minute breaking news from Associated Press, the biggest Mexican supermarket on the Internet from MexGrocer.com, and soccer results and merchandise from TodoFut.com.

The BellSouth Spanish language portal also offers many of the same resources that the BellSouth Home Page currently provides, including the ability to pay your BellSouth bill online, access chat rooms and the Real(TM) Yellow Pages - all optimized for BellSouth(R) FastAccess(R) DSL or BellSouth Internet Services dial customers.

Since BellSouth launched its redesigned Internet Services home page earlier this year, the site has been recognized with several industry awards honoring the portal's original design and unique content. These awards include the Golden Web Award, presented by the International Association of Webmasters and Designers (I.A.W.M.D) for strong commitment in the pursuit of website excellence; the Neovizion Bronze Award, given to those websites excelling at creative design and layout, as well as overall appearance and originality; and the Learning Fountain Award, recognizing websites that satisfy the learning needs of Internet visitors.

BellSouth FastAccess Internet Service works at speeds up to 50 times faster than a 28.8k modem. Large files such as audio clips, videos and research documents can be downloaded or transferred in seconds rather than minutes. Also, users can talk on the telephone and surf the Internet at the same time, on the same phone line, at download speeds of up to 1.5 Mbps and upload speeds of up to 256 Kbps.

For more information or to order BellSouth FastAccess DSL Internet Service, visit www.fastaccess.com or call 1-800-321-ADSL and press 'option 8' for instructions in Spanish. Or, call 1-800-828-4652 to register for BellSouth Internet dial-up service with the help of a Spanish-speaking BellSouth customer representative. Registration is simple and customers can be surfing the Internet in minutes.

About BellSouth Corporation

BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, Georgia, serving more than 44 million customers in the United States and 14 other countries.

Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband data solutions to large, medium and small businesses. In the residential market, BellSouth offers DSL high-speed Internet access, advanced voice features and other services. BellSouth offers long distance service for both business and consumer customers in Alabama, Georgia, Kentucky, Louisiana, Mississippi, North Carolina and South Carolina. The company's BellSouth(R) Answers package combines local and long distance service with an array of calling features; wireless data, voice and e-mail services; and high-speed DSL or dial-up Internet service. BellSouth also provides online and directory advertising services through BellSouth(R) Real Pages(SM).com and The Real Yellow Pages(R).

BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative data and voice services.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 30, 2002
Words:711
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