BellSouth Rolls Out New Advertising Program Featuring Truck `Wraps' and Panel Ads.Business Editors ATLANTA--(BUSINESS WIRE)--July 13, 2001 12,000 Service Vans Will Carry Ads for BellSouth(R) FastAccess(R) Internet Service and BellSouth(R) RealPages.com(SM) BellSouth (NYSE NYSE See: New York Stock Exchange : BLS See Bureau of Labor Statistics. ) today announced it will use its service vans as rolling billboards to advertise BellSouth FastAccess Internet Service and BellSouth RealPages.com, marking the first time the company has used its fleet to promote specific products or services. The centerpiece of the new advertising executions will be an innovative van wrapping program featuring high-impact graphics. Many of the remaining vehicles in the fleet will feature newly designed side panel advertising. The BellSouth van wrap program will include 400 service vans, wrapped in vinyl with eye-catching images, advertising BellSouth FastAccess Internet Service and BellSouth RealPages.com, the online yellow pages. The first two vans were previewed yesterday at Turner Field • • [ in Atlanta during the Atlanta Braves The Atlanta Braves are a professional baseball team based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. From to the present, the Braves have played in Turner Field. baseball game Noun 1. baseball game - a ball game played with a bat and ball between two teams of nine players; teams take turns at bat trying to score runs; "he played baseball in high school"; "there was a baseball game on every empty lot"; "there was a desire for National League . The BellSouth FastAccess Internet Service wrapped vans feature images of athletes from community groups participating in competitive and speed-oriented sports such as in-line skating skating: see ice skating; ice dancing; roller skating. skating Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice. , swimming and running. These images represent characteristics of BellSouth FastAccess Internet Service, particularly speed and reliability. The BellSouth RealPages.com wrapped vans will feature artwork depicting walking fingers and a mouse. The artwork captures the ease and speed of connecting on-line to BellSouth's more than 3.2 million yellow pages business listings. "BellSouth's service fleet is an unmistakable part of our longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective presence in the community and the van advertising program is a great method of showcasing two of our most important products: BellSouth FastAccess Internet Service and the RealPages.com," said Alan Blount, assistant vice president - corporate advertising, BellSouth. "Our service fleet is a tremendous asset that we can take advantage of to carry our messages to our customers." In addition to the van wrap program, BellSouth will also utilize the remainder of its service vans, nearly 11,600 vehicles, to advertise BellSouth FastAccess Internet Service and the BellSouth RealPages.com with a newly designed series of side panel advertisements. The advertisements represent the style of the BellSouth corporate brand campaign and the two products featured demonstrate BellSouth's place as a leader in offering one of the industry's most complete lines of telecommunications products and services. The new van panel advertising, along with the wrapped vans will begin appearing on the streets of the Southeast in late summer. On Thursday night July 12th, BellSouth also debuted new advertising for BellSouth FastAccess Internet Service at Turner Field. The newest BellSouth FastAccess advertisement is a 32-foot high billboard in center field featuring a baseball glove with a hole burned through it, representing the blazing speed of BellSouth FastAccess. The billboard is part of BellSouth's sponsorship of the Atlanta Braves and will be up for the remainder of the season. Utilizing the service vans to advertise technology products was an easy decision for BellSouth because of the cutting edge technology deployed inside the vans. Every BellSouth service van is equipped with the BellSouth(R) TechPlus(TM) system, which features a state-of-the-art "ruggedized" notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. with access to two-way, wireless and wireline communications that allows access to BellSouth systems for network testing, work assignments, maintenance and customer information. About BellSouth Corporation BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, GA, serving more than 45 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and 16 other countries. Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband data and e-commerce solutions to business customers, including Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and other Internet services. In the residential market, BellSouth offers DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary high-speed Internet See broadband. access, advanced voice features and other services. BellSouth also provides online and directory advertising services, including BellSouth(R) RealPages.com(SM). BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative wireless data and voice services. For photographs of either wrapped van or the new Turner Field billboard, please contact David Blumenthal at david.blumenthal@bellsouth.com or call (404) 927-1392. |
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