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BellSouth Retains i-traffic for Internet Marketing.


NEW YORK--(BUSINESS WIRE)--March 26, 1997 --

- i-traffic to Handle Planning and Linking Strategies for BellSouth's

Online Directories -

i-traffic inc., of New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, the leader in Internet presence strategies and online media planning today announces the addition of BellSouth Corporation's Intelliventures, the product development unit for BellSouth's Advertising and Publishing Group to its client roster.

As Internet Media Agency of Record for BellSouth's Intelliventures, i-traffic will generate in-bound links to the BellSouth directories on the WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
 through targeted banner advertising Banner Advertising

A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page

Notes:
For an example, just look at the top of a page on almost any popular web site.
, online publicity and specialized referral networks.

i-traffic, "The Internet Traffic-Driving Agency," handles paid advertising, online public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and other specialized linking arrangements for its clients, which include Disney, ABC Television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
 Online, Sports Illustrated, Hearst, Cox, Duracell and CDnow. i-traffic is generally regarded as the pioneer in Internet media planning and traffic-driving strategies. Founded in April 1995, the company is located at 1234 Broadway in New York City and is privately held. i-traffic can be reached on the Internet at http://www.i-traffic.com.

CONTACT: Myles Weissleder,

i-traffic inc.

212/465-1615, myles@i-traffic.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 1997
Words:174
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