BellSouth Mobile Billboards Hit the Streets.Business Editors ATLANTA--(BUSINESS WIRE)--Sept. 5, 2001 12,000 Service Vans Carry Ads for BellSouth(R) FastAccess(R) Internet Service and BellSouth(R) RealPages.com(SM) BellSouth (NYSE NYSE See: New York Stock Exchange :BLS See Bureau of Labor Statistics. ) today began rolling out its new advertising campaign featuring mobile billboards on its service vans to advertise BellSouth FastAccess Internet Service and BellSouth RealPages.com. The innovative program marks the first time the company has used its fleet to promote specific products or services. The centerpiece of the new advertising initiative is an innovative van wrapping program in which 400 service vans are wrapped in vinyl with eye-catching, high-impact graphics. The BellSouth FastAccess Internet Service wrapped vans feature images of athletes from local community-based organizations participating in competitive and speed-oriented sports such as in-line skating skating: see ice skating; ice dancing; roller skating. skating Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice. , swimming and running. These images represent characteristics of BellSouth FastAccess Internet Service, particularly speed and reliability. The BellSouth RealPages.com wrapped vans depict de·pict tr.v. de·pict·ed, de·pict·ing, de·picts 1. To represent in a picture or sculpture. 2. To represent in words; describe. See Synonyms at represent. the walking fingers and a computer mouse. The artwork captures the ease, convenience and speed with which consumers can now find Real Yellow Pages advertisers online. "BellSouth service vans have the unique advantage of being constantly in front of our most important audience, our customers," said William Pate, vice president of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for BellSouth. "Utilizing this roving real estate to inform and educate our customers about key products and services maximizes the use of our visible company asset." Rather than using professional models for FastAccess Internet Service van wraps, BellSouth is paying tribute to real-life athletes by spotlighting them in the ads and making charitable donations to their organizations. Spotlighted athletes include an inline skater from the Atlanta Peachtree RoadRollers, a non-profit club that promotes skating in the Atlanta area and supports skating in the local community through lobbying efforts and public events; a swimmer with Atlanta Rainbow Trout rainbow trout Species (Oncorhynchus mykiss) of fish in the salmon family (Salmonidae) noted for spectacular leaps and hard fighting when hooked. It has been introduced from western North America to many other countries. , Atlanta's Gay and Lesbian aquatic sports team; a hurdler from the Miami Runners Club, a multi-cultural group of all ages dedicated to encouraging good health in South Florida; and a cyclist from the Bicycle and Fitness Club, a non-profit Miami cycling and athletic organization benefiting the Arthritis Foundation This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . In addition to the van wrap program, BellSouth will also utilize the remainder of its service vans, more than 12,000 vehicles, to advertise BellSouth FastAccess Internet Service and the BellSouth RealPages.com with a newly designed series of side panel advertisements. The advertisements represent the style of the BellSouth corporate brand campaign and the two products featured demonstrate BellSouth's place as a leader in offering one of the industry's most complete lines of telecommunications products and services. Utilizing the service vans to advertise technology products was an easy decision for BellSouth because of the cutting edge technology deployed inside the vans. Every BellSouth service van is equipped with the BellSouth(R) TechPlus(TM) system, which features a state-of-the art "ruggedized" notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. with access to two-way, wireless and wireline communications that allows access to BellSouth systems for network testing, work assignments, maintenance and customer information. About BellSouth Corporation BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, GA, serving more than 45 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and 16 other countries. Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband data and e-commerce solutions to business customers, including Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and other Internet services. In the residential market, BellSouth offers DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary high-speed Internet See broadband. access, advanced voice features and other services. BellSouth also provides online and directory advertising services, including BellSouth(R) Real Pages(SM).com. BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative wireless data and voice services. For photographs of the wrapped vans, please contact David Blumenthal at david.blumenthal@bellsouth.com or call (404) 927-1392. |
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