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BellSouth Harnesses the Power of Voice Over IP; Fortifying e-Platform Evolution; IBM and Cisco Systems Connections Provide Integrated Network Solutions.


Business Editors/Technology Writers

ATLANTA--(BUSINESS WIRE)--June 4, 2001

SuperComm--BellSouth (NYSE NYSE

See: New York Stock Exchange
:BLS See Bureau of Labor Statistics. ) today announced it is maximizing the power of Voice Over IP (VoIP), allowing customers to streamline communications by implementing Internet protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 based solutions.

Embracing VoIP telephony reinforces BellSouth's commitment to aggressively build an innovative, state-of-the-art e-Platform. BellSouth is staking claim to the VoIP market, providing companies with a national presence solutions that integrate multiple technologies and enhance inter-networking strategies.

BellSouth offers customers a platform that allows businesses to build a bridge between current solutions and the next generation of network enhancements. International market researchers Frost and Sullivan, estimate the worldwide IP equipment market will grow at 100 percent for the next four years, reaching $7 billion by the year 2004. Utilizing innovative packet switching A network technology that breaks up a message into small packets for transmission. Unlike circuit switching, which requires the establishment of a dedicated point-to-point connection, each packet in a packet-switched network contains a destination address.  technologies, BellSouth offers customers end-to-end VoIP solutions that enable companies to evolve with the e-business economy.

Through BellSouth's strategic relationships with Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , BellSouth is deploying VoIP both within and outside its nine-state region. Cisco provides the Architecture for Voice, Video and Integrated Data (AVVID AVVID Architecture for Voice, Video and Integrated Data (Cisco)
AVVID Architecture for Voice Video and Integrated Data
), the architecture from which businesses can build expansive VoIP networks. IBM's systems integration, training and support expertise in deploying Cisco's products for customers requiring complex data networking allows BellSouth to provide a broader array of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. .

"The relationship with BellSouth, Cisco, and IBM is a perfect example of three industry leaders working together to provide customers with new BellSouth product offerings such as IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. ," said Cindy Hamrin, vice president of BellSouth data product management. "By working together, we're extending this new BellSouth product offering, and supporting professional services to BellSouth customers across the country via IBM's professional services support."

The Cisco and IBM relationships reinforce BellSouth's network transformation and data expansion initiatives. Using BellSouth's expansive network, Cisco's leading integration equipment and IBM's deployment expertise, BellSouth allows companies to converge voice, video, data and IP telephony onto a single network.

Cisco AVVID is the enterprise architecture that provides the intelligent network infrastructure for today's Internet business solutions. As a leading enterprise-wide, standards-based network architecture, Cisco AVVID provides the roadmap for combining customers' business and technology strategies into one cohesive model. BellSouth business customers can now integrate Voice over IP at the desktop, Wide Area Network (WAN), Virtual Private Networks (VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. ) and video technologies to create a comprehensive, flexible network solution. Combining the network infrastructure and services with next generation applications, Cisco AVVID accelerates the integration of technology strategy with business vision to create competitive advantage for companies. BellSouth's relationship with Cisco packages the network functionality and premise equipment necessary for customers to launch VoIP telephony using Cisco AVVID.

"We are excited about the opportunity to work together with BellSouth and IBM to further expand the market for IP telephony and Cisco AVVID," said Bill Erdman, director of marketing for Cisco's Enterprise Voice Business Unit. "Cisco's IP telephony solutions give service providers like BellSouth the ability to make a broad range of e-business solutions available to their customers. The customers benefit from significant increases in employee productivity and reductions in operational costs that are the by products of using a converged voice, video and data network."

IBM is providing implementation and support expertise for BellSouth customers who choose Cisco AVVID solutions. Customers that are located within BellSouth's nine-state region, and have a nationwide presence, can now benefit from working with three industry leaders. BellSouth remains the single point of contact for its customers to answer questions and quickly resolve any issues that might arise.

IBM provides a full range of planning, design, implementation and operations services to BellSouth customers that are custom designed to match the customers needs for their unique data application for Cisco AVVID installations as well as requirements for other enhanced applications. IBM's proven methodologies and implementation tools help expand the reach of BellSouth's commitment to the future of their customers.

"BellSouth's voice networking expertise and IBM's data networking expertise will enable customers to transform their companies to dynamic e-businesses starting today. They can begin to realize the true value of e-business based on Web applications, electronic transactions, and integration of rich content solutions across their enterprise," said Catherine Lewis, IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. .

The BellSouth(R) e-Business Centers also have been designated as "Cisco-Powered Network," centers. The Cisco Powered Network program is a joint marketing agreement between Cisco and a select group of service providers who provision end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 with Cisco equipment. Cisco and BellSouth will work together on co-marketing, lead generation and technology information exchange activities to accelerate the success of the e-Business Center services.

The Cisco Powered Network(TM) program includes a rigorous list of criteria that BellSouth successfully completed before acceptance in the program including maintaining high levels of network and service quality and building services based on Cisco equipment. BellSouth customers experience higher network availability; reliable, scalable and secure services; and faster deployment of new or additional network services with an end-to-end Cisco-based networking solution. BellSouth e-Business Centers, located in Miami and Atlanta, each comprise more than 100,000 square-feet of space in Category 5, financial grade facilities. These centers support a broad spectrum of e-business applications and services in secure locations, and extend BellSouth's existing network capabilities and historical strengths in reliability, real-time availability and customer service to support today's growing Web-based economy.

BellSouth's e-Platform initiative includes state-of-the-art e-Business Centers complemented by 3.6 million miles of fiber optic cable Noun 1. fiber optic cable - a cable made of optical fibers that can transmit large amounts of information at the speed of light
fibre optic cable

transmission line, cable, line - a conductor for transmitting electrical or optical signals or electric power
, 1,650 central offices, 50 BellSouth Managed Facilities, 17,000 SONET rings The architecture used in SONET technology. SONET rings, known as "self-healing rings," use two or more transmission paths between network nodes, which are typically digital cross-connects (DCSs) or add/drop multiplexers (ADMs).  and over 500 fast-packet switches to create a distributed e-business platform. With broadband connectivity provided by the BellSouth e-Platform, business customers get the advantage of reduced latency, better performance, continuous availability, improved caching, greater bandwidth and speed, and closer proximity to their end-users -- transforming the communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software.  of today into a sophisticated, e-business-enabled platform. BellSouth's e-Business Centers have attained industry accreditation including Sun Microsystems' SunToneSM Certification, IBM's Hosting Advantage certificate and designation as a Cisco Powered Network. For more information, visit www.bellsouth.com/ebiz/.

About BellSouth Corporation

BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, GA, serving more than 45 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and 16 other countries.

Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband data and e-commerce solutions to business customers, including Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  and other Internet services. In the residential market, BellSouth offers DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 high-speed Internet See broadband.  access, advanced voice features and other services. BellSouth also provides online and directory advertising services, including BellSouth(R) RealPagesSM.com.

BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative wireless data and voice services.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 4, 2001
Words:1095
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