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BellSouth Among Top 10 in Fortune's '50 Best Companies for Minorities'.


Business Editors

ATLANTA--(BUSINESS WIRE)--June 26, 2001

Company Makes Tremendous Leap to Number 10, up

11 positions from last year

BellSouth Corporation (NYSE NYSE

See: New York Stock Exchange
:BLS See Bureau of Labor Statistics. ) announced it is number 10 on Fortune Magazine's annual "50 Best Companies for Minorities."

For the fourth consecutive year, BellSouth is among the nation's top companies on this prestigious listing. For BellSouth, this year's ranking represents an upward movement of 11 positions from last year's number 21 spot.

Fortune selects and ranks companies based on a total of 13 different qualitative and quantitative categories. Criteria for the rankings include the number of new hires made up by minorities and whether a company ties its performance reviews and bonuses to diversity goals.

BellSouth has long embraced diversity as a strategic imperative and as a philosophy that has provided a competitive advantage in today's global market place. This legacy and commitment to inclusion spans all aspects of the business including relationships with employees, customers, suppliers and the communities the company serves.

In January of this year, BellSouth's Chairman and Chief Executive Officer Duane Ackerman appointed Ron Frieson as the chief diversity officer. Frieson is responsible for the implementation of the corporate diversity strategy and cascading it throughout the organization. Frieson, along with the company's Chairman's Diversity Council, ensures that diversity is reflected in all business activities including employment, advertising, marketing, purchasing, deployment of services, and philanthropic phil·an·throp·ic   also phil·an·throp·i·cal
adj.
1. Of, relating to, or marked by philanthropy; humanitarian.

2. Organized to provide humanitarian or charitable assistance:
 efforts. The Council is comprised of senior-level officers from across the company.

"BellSouth is pleased to be nationally-recognized for our business practice of inclusion," Frieson said. "Inclusion means winning in the marketplace by respecting and engaging the talents of all employees at all levels of our company."

BellSouth engages in numerous external partnerships with a variety of companies and organizations to increase opportunities and promote economic empowerment em·pow·er  
tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers
1. To invest with power, especially legal power or official authority. See Synonyms at authorize.

2.
 in the communities where its employees live and work. Last year, Ackerman hosted a CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Conference Focus on Diversity Opportunities and Dilemmas. The conference gave CEOs from Fortune 500 companies a chance to examine the opportunities and challenges facing their workplaces regarding diversity.

In addition to Fortune, the NAACP NAACP
 in full National Association for the Advancement of Colored People

Oldest and largest U.S. civil rights organization. It was founded in 1909 to secure political, educational, social, and economic equality for African Americans; W.E.B. Du Bois and Ida B.
 also has recognized BellSouth for its commitment and execution of business plans that support inclusion. This year, Hispanic Magazine also ranked BellSouth among its top companies providing opportunities for Hispanics.

About BellSouth

BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, GA, serving more than 44 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and 16 other countries.

Consistently recognized for customer satisfaction, BellSouth provides a full array of broadband data and e-commerce solutions to business customers, including Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  and other Internet services. In the residential market, BellSouth offers DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 high-speed Internet See broadband.  access, advanced voice features and other services. BellSouth also provides online and directory advertising services, including BellSouth(R) RealPages(SM).com.

BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative wireless data and voice services.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 26, 2001
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