Bell Technology Group Advances Aggressive Sales and Marketing Campaign to Support High Growth Strategy.NEW YORK--(BUSINESS WIRE)--Oct. 20, 1997-- Sales Team Scheduled To Triple Within 90 Days - Significant Increase In Sales Of Full-Range Internet Services Anticipated Bell Technology Group Ltd. (Nasdaq: BELT, BELTW), the only publicly traded full- service Internet Service Provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , has instituted an aggressive sales and marketing campaign to its core market within the city. To support the campaign the Company has hired 18 people in the last 90 days, including a new Director of Internet Sales who intends to increase the sales force from eight to 25 by year-end. Bell Technology Group offers a full range of Internet services to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of businesses, including: high-speed Internet See broadband. access, web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and co-location. The Company reported revenues of $4,943,114 for the three months ended June 30, 1997, up 56% compared to the third quarter of 1996. Spearheading the new sales campaign Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta is Richard Topolewski, who has 14 years experience in telecommunications sales. "Our aggressive posture is a direct response to the tremendous demand we are experiencing for our broad array of Internet services," said Topolewski. "Beside our core stable of Fortune 1000 clients, Wall Street firms, and major advertising and publishing companies, we are selling more to entrepreneurial companies that can really benefit from a one-stop-shopping Internet solutions provider." The aggressive sales effort is being complimented with a comprehensive $1 million marketing campaign that includes direct mail, print advertising, telemarketing and a major presence at six upcoming industry trade shows. Topolewski cited several competitive advantages that are fueling sales of Bell Technology Group services: three redundant connections to the Internet backbone (communications, networking) Internet backbone - High-speed networks that carry Internet traffic. These communications networks are provided by companies such as AT&T, GTE, IBM, MCI, Netcom, Sprint, UUNET and consist of high-speed links in the T1, T3, OC1 and OC3 ranges. resulting in faster Internet access See how to access the Internet. , nationally acclaimed training programs utilized by major corporations such as American Express and Netscape, and web hosting and Internet commerce capabilities offered to high-traffic sites such as Penthouse Magazine. "Our strategy was to build the infrastructure necessary to handle a rapidly expanding customer," said Marc H. Bell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Bell Technology Group Ltd. "Currently, we are utilizing only 25% of the bandwidth we have at our disposal so we are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. considerable growth in the Internet Access Group. Also, the Training & Interactive Development Group and other segments of our business are also experiencing significant growth. We find that by offering a full range of Internet solutions we are able to distinguish ourselves in the market and capture a greater market share while fostering higher customer loyalty, resulting in lower turnover. Rich is putting together a formidable sales force to compliment this effort and we are already seeing significant results." Bell Technology Group Ltd. is a premier provider of complete Internet solutions for New York area businesses seeking to effectively utilize the Internet. The Company offers high- speed Internet connections, web site hosting and co- location, programming and integration. Bell Technology Group also provides training and development to corporate and academic clients at its state-of-the-art computer and Internet training center and provides development of "cutting edge" multimedia technology. Except for those statements that report the Company's historical results, the statements being made are forward looking statements. Actual results could differ materially from those projected in the forward-looking statements. CONTACT: Bell Technology Group, New York Marc H. Bell, (212) 334-8501 or Lippert/Heilshorn & Associates, Inc. (LHA A popular freeware compression program developed by Haruyasu Yoshizaki that uses a variant of the LZW (LZ77) dictionary method followed by a Huffman coding stage. It runs on PCs, Unix and other platforms as its source code is also free. ), New York Mark Rose or Laura Schooler (212) 838-3777 e-mail: mark@lhai.com/laura@lhai.com |
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