Bell Takes Riding to Extremes with Dave Mirra Signature Helmet.Sports Editors/Business Editors SANTA CRUZ Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.--(BUSINESS WIRE)--Aug. 13, 2003 Today, bicyclists don't just ride -- they fly. And no one flies like Dave Mirra Dave Mirra (born April 4, 1974 in Chittenango, New York) is an American BMX athlete and business owner. Dave Mirra is known as BMX's most dominant athlete and arguably the most dominant extreme athlete of all-time. , the most decorated BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. athlete and the first to pull off a double back flip in competition. Bell Sports, the market leader in helmets and accessories for cycling and other active sports, has teamed up with Mirra to introduce the Mirra Special Edition helmet. The helmet features aggressive, extreme sports styling and is certified for bike riding, inline skating and skateboarding. The Mirra Special Edition is available just as the summer X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. kick off in Los Angeles, August 16-21. "The market for BMX gear is breaking wide open -- in fact, sales of BMX bikes have jumped nearly 50 percent since 1995," said Candi Whitsel, business unit director, Bell Sports. "We're honored to work with Dave on this signature helmet that was designed for the backyard BMX enthusiast -- the up and comers in this high-growth sport." Mirra, who has worn Bell helmets his entire career, now consults with the company's designers, crash impact testers and biomechanics experts on helmet shapes and features for BMX. "I'm stoked stoked adj. Slang 1. Exhilarated or excited. 2. Being or feeling high or intoxicated, especially from a drug. to be riding for Bell," said Mirra. "They've been around for 50 years and know more about helmets than any other company. I wouldn't wear anything but a Bell helmet." Mirra Special Edition Helmet Details -- Signature Dave Mirra logo -- Mirra is a 13-time X Games medalist in BMX -- Full coverage interior padding -- Hardshell construction with detailed styling lines -- Adjustable side-squeeze buckles -- Complies with US Consumer Product Safety Commission (CPSC CPSC Consumer Product Safety Commission (US) CPSC Computer Science (course) CPSC Canadian Plastics Sector Council (Ottawa, ON, Canada) CPSC Chemical Processing Safety Committee ) safety standards for bicycle helmets for persons ages 5 and older -- Meets ASTM-1492 standard -- SRP SRP - A data link layer protocol. : $24.99 -- Availability: Wal-Mart, Toys R Us, The Sports Authority About Bell Sports Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell, Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. (R), Blackburn(R), VistaLite(TM), CoPilot(TM), X Games, Barbie(TM), Hot Wheels(TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Hong Kong; and Limerick, Ireland. Bell Sports distributes its products in 45 countries. More information is available at www.bellsports.com. |
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