Bell Sports Holiday Gifts Inspire Fun, Fitness and Safety; NASCAR-Themed Helmets, Value Packs and Stocking Stuffers Keep the Family Moving.

SANTA CRUZ, Calif. -- This holiday season, America's #1 spectator sport will be all the rage in the nation's streets and skate parks. Bell(R) Sports, the market leader in helmets and accessories for cycling and other active sports, is riding the wave of NASCAR mania with three multi-sport helmets for use while biking, skateboarding or riding non-motorized scooters. The helmets replicate the car designs of NASCAR greats Dale Earnhardt Jr., Tony Stewart and the legendary Dale Earnhardt Sr.

The NASCAR-inspired helmets are part of Bell's holiday line up, which includes the perfect "trimmings" for the more than 6 million bikes, skates, skateboards and scooters that will be given as gifts in the month of December.(1) Pairing a helmet with wheeled gifts is a good idea -- and it's the law in 19 states. Unfortunately, less than 50 percent of kids wear helmets while participating in wheeled sports, according to a national survey released in May by Bell and the National SAFE KIDS Campaign.

Bell has put a unique spin on its holiday line-up to make helmets and accessories more fun to give as gifts -- and more fun to use.

Chopper Mania

With the soaring popularity of TV Shows like "Monster Garage," kids ages 8 to 15 are clamoring for the low-rider, flame-covered Harley look. Now they can get that look while biking or skateboarding with the Wicked limited edition multi-sport helmet covered with red and silver flames.

Play-Themed Value Packs for Kids

The popular Bell Value Packs for kids feature a helmet plus bonus items for under $20. Fun new graphics and corresponding theme accessories make them more "giftable."

For toddlers over age 1:

--Li'l Strawberry Cowgirl: helmet with sassy strawberry girl in a ten-gallon hat, matching knee pads and strawberry honker horn

--Silly Monster Trucks: helmet with cute and funny truck-racing monsters, matching knee pads and monster bicycle horn

For children ages 5 to 8:

--Violet Flower Patch: helmet with charming, retro flower pattern, coordinated contour-fitted knee pads and elbow pads

--Knight Quest: helmet with black, gray and red flame graphics, contour-fitted knee pads and elbow pads

Stocking Stuffers and Accessories

For the fitness buffs and riders alike who don't like to suffer through their workouts, Bell has designed products with comfort and convenience in mind, taking away the excuse not to exercise.

--Bell Gel Tech Seat: the ultimate cure for "sore butt syndrome." Sore bottoms are the number one reason people stop riding their bicycles. Specially formulated BellGel(TM) inserts and 3 inches of soft foam padding provide a super-comfortable seat and superior shock absorption to keep people riding!

--Bell TotalFit Speedometer/Pedometer/Calorie Counter in-one: the one required piece of equipment for anyone who strives to get back in shape after all those holiday goodies! This mini-computer is the only one that tracks calories burned and measures overall performance in both cycling mode and run/walk mode, with an easy flip of a switch.

--Bell Night Charger: the first fully rechargeable bicycle headlight system, making early morning or after-dark riding easier and safer. Features a brighter, longer running headlight, powerful rechargeable batteries, convenient plug-in charger, plus Bell's exclusive Take Me Home(TM) battery saver so that the rider is never left completely in the dark.

"Many children receive their first bike or set of skates during the holidays -- it's important that they see how fun and safety go hand in hand starting with their first riding experience," said Mike Petrosillo, senior marketing manager, Bell Sports. "We've designed our helmets and accessories with themed graphics, comfort features and ease-of-use to encourage parents and kids to make them a natural part of play and exercise."

For more information on the Bell's holiday products, including pricing and retail availability, visit www.bellbikestuff.com, or call 800-456-BELL.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell, Giro(R), Blackburn(R), VistaLite(TM), CoPilot(TM), X Games, Barbie(TM), Hot Wheels(TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Hong Kong; and Limerick, Ireland. Bell Sports distributes its products in 45 countries. More information is available at www.bellsports.com.

((1) Source: National Sporting Goods Association, Bicycle Manufacturer Association, The Bicycle Council)