Bell Sports Helps Riders Wear Helmets the Right Way with Easy-Fit Features.Sports Editors/Business Editors SANTA CRUZ Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.--(BUSINESS WIRE)--May 11, 2004 Bell Sports is making proper fit a priority with its 2004 line of helmets. Bell announced today that it has added features to many of its newest bike and action sports helmets, available now, to make it easier for riders to achieve proper fit. The easy-fit features include the Quick Fit(TM) System, CamLock(TM) Strap Adjusters and PinchGuard(TM) Buckles -- all designed to help riders wear helmets the right way. A national observational survey released today of more than 8,000 children on bikes, skateboards, scooters and skates found that 35 percent of kids do not wear their helmets properly. Common mistakes included: tilted helmets exposing the front, back or sides of the head; loose chin straps which allow helmets to shift out of position; and unlatched buckles which allow helmets to easily fall off the head. The survey was conducted by the National SAFE KIDS Campaign (NSK NSK Not Specified By Kind NSK North Side Kings (band) NSK Noril'sk (Russia) NSK Neue Slovenische Kunst (German: New Slovenian Art; art collective) ) and commissioned by Bell. Bell's easy-fit solutions include: -- Quick Fit System: A belt encircles the head to help keep the helmet in place, even on rugged terrain, such as mountain bike trails. Riders can easily adjust the fit system into place with one hand. -- CamLock Strap Adjustors: CamLocks open then snap shut making it easier to adjust the straps for proper placement in a "V" just under the ear. -- PinchGuard Buckles: A redesigned buckle ensures that tender skin under the chin stays far away from the locking mechanism when the buckle snaps closed. Bell recommends that consumers always read and follow the owner's manual for detailed fit instructions. Bell helmets with easy-fit features are available at more than 5,000 mass market retail locations, starting at less than $20. About Bell Sports Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell, Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. (R), Blackburn(R), VistaLite(TM), CoPilot(TM), X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. , Barbie(TM), Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to , the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ; and Limerick, Ireland. Bell Sports distributes its products in 45 countries. More information is available at www.bellsports.com |
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