Bell Sports Acquires Leading Performance Technology Device Company.IRVING, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to -- Bell Sports, the market leader in helmets and accessories for cycling and other active sports, announced it has purchased Sports Instruments, a pioneer in electronic performance enhancing technology and devices for athletes. Sports Instruments products include heart rate monitors, cycle computers and sports watches. Bell will market and sell the Sports Instruments product line through its network of more than 3,000 independent bike dealers, 1,000 snowsports retailers, and more than 40 international distributors. Electronic accessories make up one of the largest sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport product categories, behind apparel and helmets, respectively. The Sports Instrument product line will be managed by Bell's Specialty Retail Division. Bell will sell the existing Sports Instruments product line while its world class R&D team works towards new and innovative products for the future. Financial terms of the deal were not disclosed. "We are highly focused when it comes to the types of accessories we deliver to the specialty channel A specialty channel (or speciality channel) is a television channel which consists of programming focused on a single type or targeted at a specific demographic. ," said Kwai Kong, President of the Bell Specialty Division. "The Sports Instruments products were created through close collaboration among sports physiologists, engineers and industrial designers who are also athletes. These products offer athletes and fitness enthusiasts the tools they need to improve their performance. We have plans and people to create a steady stream of great products in this field." Product Highlights --Heart Rate Monitors: Most heart rate monitors only display raw heart rate data. The new Sports Instruments Fit and Pro records training data in five different heart rate zones and allows the user to view his/her percentage of heart rate at any time. --Cycle Computers: Sports Instruments products are designed for ease-of-use and engineered for reliability. All 3 models are housed in waterproof, sonic-welded casings and provide riders with the essential data they need, The SI90HR model provides wireless heart rate and ride data with an easy to use interface. --Sports Watches: The Sports Instruments ALTA Sports Altimeter altimeter (ăltĭm`ĭtər, ăl`tĭmē'tər), device for measuring altitude. The most common type is an aneroid barometer calibrated to show the drop in atmospheric pressure in terms of linear elevation as an airplane, tells skiers, cyclists, hikers and other athletes exactly where they stand within three feet of elevation. The ALTA's primary functions show up in three windows. The first is a full-featured wrist watch. The second displays cumulative altitude, number of ski runs and rate of ascent or decent. The third shows current altitude, along with a 34-lap chronograph chronograph /chron·o·graph/ (kron´ah-graf) an instrument for recording small intervals of time. chronograph an instrument for recording small intervals of time. . In September, Bell Sports announced it was purchased by Fenway Partners, a highly respected and well-funded private equity firm, managing a fund exceeding $900 million. Bell also announced a merger with Riddell Sports Group, forming the largest protective helmet and sports accessories company in the world. The acquisition of Sports Instruments is an example of growth opportunities afforded by the new company's improved capital structure. About Bell Sports Bell Sports is the world's leading designer and marketer of helmets and accessories for powersports, bicycling and other action sports. The company markets helmets and accessories under the Bell, Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. (R), Blackburn(R), CoPilot(TM), X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. , West Coast Choppers West Coast Choppers is a company best known for selling chopper-style motorcycles. Some of their more well-known customers include celebrities such as Shaquille O'Neal, Keanu Reeves, Kid Rock, James Hetfield, Tyson Beckford, and The Undertaker. , Sports Instruments, Batman, Barbie(TM), Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.; Rantoul, Ill.; York, Penn.; Limerick, Ireland; and Hong Kong. Bell Sports sells its products in 45 countries. More information is available at www.bellracing.com.
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