Bell Sports, Johnson & Johnson Donate Up to $1 Million Worth of Bike Helmets to National SAFE KIDS Campaign.News Editors WASHINGTON--(BUSINESS WIRE)--May 2, 2002 Bell(R) Sports, the market leader in helmets and accessories for cycling and other active sports, and Johnson & Johnson, the leading manufacturer of healthcare products, today announced they are donating up to $1 million worth of Bell bicycle helmets A bicycle helmet is a helmet intended to be worn while riding a bicycle. They are designed to attenuate impacts to the head of a cyclist in falls while minimizing side effects such as interference with peripheral vision. to America's children in need. The donation will be coordinated through the National SAFE KIDS Campaign, the first and only national organization dedicated solely to the prevention of unintentional childhood injury -- the number one killer of children ages 14 and under. The organization is comprised of 300 U.S.-based coalition partners serving America's youth and will be distributing the helmets through community events starting this fall. The announcement of the donation will help kick off SAFE KIDS Week 2002, organized by the National SAFE KIDS Campaign. SAFE KIDS Week, May 4-11, is a nationwide campaign to encourage children and "tweens" to wear bicycle helmets. The campaign theme is "Use Your Head. Wear a Helmet helmet Public health A personal protective device of hardened plastic worn on the head to ↓ severity of injuries in the event of an accident. See Pro cap helmet. !" The goal of SAFE KIDS Week is to educate consumers and increase awareness of the importance of helmet use in brain injury prevention. Bicycle helmets can reduce the risk of brain injury by up to 88 percent, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the National SAFE KIDS Campaign. The nationwide SAFE KIDS Week campaign starts today with a press conference at Freedom Plaza Freedom Plaza, originally known as Western Plaza, is an open plaza in Northwest Washington, D.C. at the corner of 14th Street and Pennsylvania Avenue NW, adjacent to Pershing Park. in Washington, D.C. At the conference, Dr. C was a fictional scientist from the TV series Cro. She and her companion, Mike, went to the Arctic and thawed out a mammoth, who could talk. That mammoth now tells stories of life in the stone age with his friend, Cro, and his fellow mammoths. . Everett Koop, chairman of the National SAFE KIDS Campaign, will announce results from recent surveys and research addressing wheel-related brain injury and America's youth. National SAFE KIDS Week, sponsored annually by Johnson & Johnson, will be supported by four national TV advertisements, free-standing free-standing Managed care adjective Referring to a physically and, often, financially discrete entity–eg, a surgical center, that is separate from, but may be affiliated with, a hospital; FS facilities may provide ambulatory surgery, emergency or inserts in Sunday newspapers reaching 50 million households, window posters and tear pads in 60,000 retail locations, print advertising and community outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. programs to be conducted by more than 300 local SAFE KIDS coalitions and chapters across the country. |
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