Bell Signs Freestyle BMX Superstar Dave Mirra.Sports Editors/BMX Writers & Columnists SANTA CRUZ Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.--(BW SportsWire)--Aug. 13, 2002 Bell Sports has added 10-time X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. gold medallist Dave Mirra Dave Mirra (born April 4, 1974 in Chittenango, New York) is an American BMX athlete and business owner. Dave Mirra is known as BMX's most dominant athlete and arguably the most dominant extreme athlete of all-time. to its roster of supported athletes, signing the freestyle BMX Freestyle BMX is a creative way of using bicycles originally designed for bicycle motocross racing. It can be split into several disciplines, although riders will generally participate in more than one discipline. star to a two-year sponsorship agreement. While Mirra has worn a Bell helmet for his entire career, the agreement will allow the company to use him in advertisements, marketing materials and other promotional capacities. Mirra will also provide Bell with product feedback and help the company's development team with new designs. "I think it's a pretty genuine endorsement when you consider Dave has been riding a Bell helmet by choice for so many years," said Bell's Action Sports Marketing Coordinator Chuck Platt. "We're really happy to have Dave officially on board and look forward to building our BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. program around him." Mirra is one of the most recognized figures in action sports, having become a marquee competitor in ESPN's X Games, a competition in which he's won a record 10 gold and three silver medals. Along the way Mirra's popularity has skyrocketed garnering the mild-mannered 28-year-old appearances in mainstream media from Rolling Stone to Late Night with David Letterman Late Night with David Letterman was a nightly hour-long comedy talk show on NBC hosted by David Letterman. It premiered in 1982 and went off the air in 1993 after Letterman left NBC when he moved to Late Show on CBS. . He's also become a pitchman for everything from meat snacks to long distance phone service. In addition, Mirra has lent his name to an entire line of signature Haro bicycles, a signature DC shoe, his own video game and even a toy action figure. Born in Syracuse, N.Y., he lives in Greenville, N.C. where he owns a home and has plans to build a bike park. Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell(R), Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. (R), Blackburn(R), VistaLite(TM), CoPilot(TM), X Games(TM), Barbie(TM), Hot Wheels(TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Limerick, Ireland; and Hong Kong. Bell Sports distributes its products in 45 countries. More information is available at www.bellsports.com. |
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