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Bell Investment Advisors Offers Free Santa Rosa Seminar to Help Individuals Improve Money Management Skills and Avoid the Traps of Behavioral Investing.


OAKLAND, Calif. -- Bell Investment Advisors Investment Advisor

1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission.

2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and
, a Bay Area professional investment firm, will host a free seminar, "How Investor Psychology Hampers Returns: A Lesson in Behavioral Finance Behavioral Finance

A field of finance that proposes psychology-based theories to explain stock market anomalies. Within behavioral finance it is assumed that the information structure and the characteristics of market participants systematically influence individuals' investment
," on Wednesday, August 25, 5:30PM, at the Vineyard vineyard, land on which cultivation of the grape—known as viticulture—takes place. As many as 40 varieties of grape, Vitis vinifera, are known.  Creek Hotel, 170 Railroad Street, Santa Rosa Santa Rosa, city, Argentina
Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area.
. The seminar focuses on successful money management strategies that help individuals sidestep side·step  
v. side·stepped, side·step·ping, side·steps

v.intr.
1. To step aside: sidestepped to make way for the runner.

2.
 the ingrained in·grained  
adj.
1. Firmly established; deep-seated: ingrained prejudice; the ingrained habits of a lifetime.

2.
 patterns of investing that lead to emotional, not rational, investment decisions.

Behavioral finance, the topic of the seminar, is the study of the psychological biases which prevent people from being good investors. For example, studies by numerous professors indicate that contrary to expected behavior, people place different value on gains and losses. In fact, some economists theorize the·o·rize  
v. the·o·rized, the·o·riz·ing, the·o·riz·es

v.intr.
To formulate theories or a theory; speculate.

v.tr.
To propose a theory about.
 that investors typically consider the loss of one dollar to be twice as painful as the pleasure received by a one dollar gain. In addition, people are willing to take more risks to avoid losses than to realize gains.

"There are definite psychological tendencies that we as individuals bring into our investment life," explains Matt King, portfolio manager at Bell Investment Advisors. "It's not really our fault that we often make financial decisions based on certain 'wired-in' responses. We find ourselves falling into investment traps that make for poor results. Usually people are too busy making their money to learn how to consistently stick to a rational investment strategy."

Bell's August 25 seminar will offer strategies for successfully saving and investing money, rather than following some of the behavioral investing patterns. Participants will learn to identify these behaviors and approaches for staying clear and focused, as well as how to be aware enough to know when to call for help. Says Matt King, "Our aim is to help people take fiscal responsibility as well as attain fiscal capability, so they make more with those hard-earned dollars."

The seminar is free and open to the public. For reservations call 510-433-1066. Bell Investment Advisors manages assets for clients with a minimum of $250,000 to invest.

About Bell Investment Advisors

Bell Investment Advisors, Inc. is a professional investment management firm based in Oakland. Recognized as one of the Top 50 Fastest Growing Private Companies in the East Bay by the East Bay Business Times, Bell Investment Advisors manages over $150 million in assets. Bell's proprietary Active Portfolio Enhancement technology has helped the firm outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 the S&P 500 by over 350 percentage points from the firm's inception in 1991 through second quarter 2004. Past performance is no assurance of future results. All of Bell's investments involve risk. For more information call 510-433-1066 or go to www.bellinvest.com.
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Publication:Business Wire
Date:Aug 17, 2004
Words:429
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