Bell Industries Adopts New Business Group Identity, Logo as Repositioning of Systems Integration Group Continues.

Business Editors, High Tech Writers

EL SEGUNDO, Calif.--(BUSINESS WIRE)--June 9, 2000

Bell Industries, Inc. (AMEX:BI) has launched its previously announced plan to reposition its systems integration operations, with the goal of emphasizing its client support and services offerings.

In connection with this plan, which includes new marketing initiatives for branding and sales development, the company today announced a new name for its systems integration group -- Bell Tech.logix. The name change also includes the introduction of a new logo for the business.

"Excellent progress is being achieved in the transitioning program for the systems group," said Tracy A. Edwards, president and chief executive officer. "We have completed the consolidation of facilities and are continuing to move aggressively in optimizing our operations and marketing programs. We believe these repositioning efforts will strengthen business development opportunities and augment career development for our employees -- key elements for our success."

The realignment includes the integration of Web-based applications for logistic services, combination of service practice teams, centralization of certain operational functions, and new marketing initiatives that include brand development and related programs.

"With Bell's focus on service delivery in systems architecture solutions, the marketing driven name change to Bell Tech.logix was the natural next step," stated Barb Austin, vice president - marketing. "This move is part of a new marketing strategy, key elements of which include the repositioning of sales efforts and delivery programs."

Bell Tech.logix is augmenting its established service and consulting operations as part of the realignment. With its strong expertise and access to product technologies, Bell will continue to emphasize the delivery of outstanding solutions that consider all options in products and services. Bell provides offerings in network engineering, project management, deskside support, contact center services, applications development, technical maintenance, systems configuration, and training.

"We manage technology transition very well for our clients, and we see excellent potential for growth in this area," Edwards said. "We've been around a long time in a highly-competitive industry, and the company remains proud of its excellent professional staff and proven depth of experience."

Bell will continue to operate its Recreational Products and J.W.Miller businesses under their highly recognizable and respected brand names.

Bell's primary business is Bell Tech.logix, a multi-regional provider of integrated technology solutions for large and medium sized organizations. Bell's businesses also include the distribution of after-market parts and accessories for the recreational products market, and manufacturing of magnetic component products for the computer and electronics industry.

Certain matters discussed in this news release contain forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from current trends. Such statements include but are not limited to the strengthening of business development opportunities and the successful repositioning of sales efforts and delivery programs.