Bell Helps Bike Riders Shed Pounds in Comfort.

Sports Editors

SANTA CRUZ, Calif.--(BUSINESS WIRE)--April 3, 2003

Obesity is the "fastest-growing cause of illness and death in the United States," according to U.S. Surgeon General Dr. Richard Carmona. Specifically, nine million children ages six-to-19 are overweight, says the Centers for Disease Control.

If exercising were more comfortable, would more people participate? Bell(R) Sports believes the answer is "yes!" Bell, the market leader in helmets and accessories for cycling and other active sports, launched a collection of products that take the pain out of pedaling.

According to the American Council on Exercise, bike riding is one of the best cardiovascular exercises, and is specifically helpful at strengthening the thighs, hips and buttocks without putting a lot of stress on the joints.

Like Sitting on a Cloud

For superior comfort on long rides, cyclists will also want Bell's Extra Gel Pad seat cover with more than one inch of gel padding. The four-way stretch nylon cover and drawstring skirt allow it to fit almost any bike seat. Highly versatile and portable, riders can use it at home, then take it to the gym for a more comfortable workout on a stationary bike. (SRP: $17.99)

Take the Bull by the Horns 

Those rugged mountain trails will feel like smooth sailing due to a layer of gel inside Bell's Max Comfort Gel Gloves. Five panels of shock-absorbing gel increase comfort and enhance the rider's grip on the handlebar. Don't forget to take them to the gym, too, for use in spinning class and on other fitness equipment. (SRP: $13.99)

Keeping a Cool Head

Bell has designed top and rear vents into its Adrenaline helmet to channel cool air over the head and pull hot air out the back of the helmet. The Adrenaline features the Smart Fit system, which keeps the helmet positioned correctly on the rider's head. (SRP: $19.99)

Don't Forget to Eat Healthy

All the fresh fruit and vegetables a healthy rider can eat will fit in Bell's Carry Away Wire Basket. No tools are needed to install the basket, and it easily unhooks from the bike to conveniently go from grocery store to refrigerator door. (SRP: $14.99)