Bell ExpressVu Launches i Lottery.Business Editors TORONTO--(BUSINESS WIRE)--Feb. 3, 2003 Teams with ExtendMedia to build new Interactive Television service for its subscribers Bell ExpressVu Bell ExpressVu is the division of Bell Canada Enterprises that provides satellite television service across Canada. It launched on September 10, 1997 and as of 2004 it has been providing "ExpressVu TV for Condos", a VDSL service provided to select multidwelling units (condominiums has launched its fifth subscription-based interactive television (iTV) service, i Lottery. The new service, available immediately to ExpressVu subscribers with interactive set-top boxes, provides winning numbers for all National, Regional and Provincial Lotteries across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . Bell ExpressVu partnered with leading iTV application developer ExtendMedia to provide strategic production services in conjunction with the launch and development of i Lottery for Bell ExpressVu's OpenTV environment. "Bell ExpressVu is leading the iTV revolution in Canada," said Christine Robertson, Corporate Director of Customer Loyalty and iTV for Bell ExpressVu. "We want to transform the way viewers use their television to enhance their communications, information and entertainment. ExtendMedia's development skills are extensive, and they share with Bell ExpressVu a common vision of how interactive services will evolve." Using their remote control, viewers access i Lottery through ExpressVu's television-based iTV LaunchPad on Channels 275 and 175, enabling access to all of its interactive services. In addition to providing winning numbers within 15 minutes of them being drawn, i Lottery allows subscribers to store their favourite lottery for quick access, and generate random numbers to help play the major lotteries. iLottery maintains the winning numbers for the last seven draws for each lottery. The new service is being provided to subscribers for a $0.50 monthly fee with subscribers getting the first 2 months at no charge. This pricing strategy has proven extremely successful for previously launched ExpressVu iTV services such as i Weather, i Trivia, i Horoscope horoscope: see astrology. horoscope Astrological chart showing the positions of the sun, moon, and planets in relation to the signs of the zodiac at a specific time. and LudiTV games. Screen shots of i Lottery can be found at http://www.extend.com/projects/projects_ilottery.html About Bell ExpressVu With more than 1.3 million subscribers, Bell ExpressVu is Canada's fourth largest broadcast distributor and is Canada's leader in digital home entertainment, providing consumers with the highest quality and most comprehensive digital television service. Bell ExpressVu offers the most diverse programming available to Canadians - two to three times more than the average cable company. In addition to being the first to launch an interactive television service Bell ExpressVu broadcasts more than 300 channels including Vu!, one of the largest and the first Pay-per-View (PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation ) service in Canada with more than 50 PPV services. Launched in September 1997, Bell ExpressVu is a limited partnership, wholly owned by BCE BCE abbr. 1. Bachelor of Chemical Engineering 2. Bachelor of Civil Engineering BCE Abbreviation for before the Common Era. Inc., Canada's largest telecommunications company See telecom company. . About ExtendMedia ExtendMedia is an award-winning production company focused on creating interactive content for the Internet, television and wireless convergence market. With one of the most extensive teams of producers and designers in the world, ExtendMedia pushes the limits of entertainment to create next generation interactive programming experiences. By collaborating with clients, ExtendMedia manages the integration and delivery of interactive content, extends their clients' brands to a wider audience, and creates new business models and e-commerce revenue streams. Its market-leading, high-profile partners and investors include Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. , BCE and Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada. , to name a few. Entertainment, broadcast, cable and telecommunications clients like PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , New Line Cinema, Eyemark Entertainment, Discovery Health and Cablevision depend on ExtendMedia for their emerging interactive needs. Founded in 1991 by Chief Executive Officer, Keith Kocho, ExtendMedia is headquartered in Toronto, Canada, with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles. For more information, visit www.extend.com. |
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