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Bell Canada selects NTN to provide interactive programming.


CARLSBAD, Calif--(BUSINESS WIRE)--Sept. 16, 1996--In an alliance formed to take interactive television (ITV (1) See interactive TV.

(2) (iTV) The code name for Apple's video media hub (see Apple TV).
) to the next level of consumer acceptance, NTN NTN Narrative Television Network
NTN National Trends Network
NTN National Tenant Network
NTN National Trivia Network
NTN Network Terminal Number
NTN National Tax Number (Pakistan)
NTN Network to Network interface
 Communications Inc. (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :NTN), along with its Canadian licensee, NTN Canada Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NTNC NTNC Non-Transient Non-Community (Water System) ), will provide Bell Canada Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc., is a major Canadian telecommunications company. Through its subsidiaries including Bell Canada, Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for  broadband trial subscribers a minimum of 10 interactive titles for a two-year test.

NTN's products will be developed in both official languages for Bell Canada's London, Ontario and Repentigny, Quebec trials.

The more than $1 million contract calls for NTN Communications, a leading provider of multi-player interactive entertainment, and NTN Canada to assist Bell Canada in three specific areas: 1) consulting services, which will include content development, user interface design, creative input and strategies; 2) development for Bell Canada's ITV platform of interactive titles such as trivia games, real-time play-along sports and live television events, entertainment applications and polling; and 3) ongoing production and distribution of the products.

NTN will also design multi-lingual tools and libraries to interface with the applications and architecture of the Bell network, and work with other Bell Canada content partners to develop interactive products.

As a result of this business relationship, participants in the Bell Canada trial will have the opportunity to compete against other NTN players on other technical platforms such as America Online See AOL. , CompuServe and the NTN Entertainment Network, which broadcasts to hospitality sites.

"We are very excited and honored that Bell Canada has selected NTN Communications and our Canadian licensee, NTN Canada, to develop ITV programming for potentially millions of households in Canada," said Patrick J. Downs, chief executive officer and chairman of NTN Communications. "Since we launched our first product 13 years ago, NTN has built an enviable reputation in the industry for leading edge, multi-player, multi-platform gaming.

"We have enjoyed a unique success in bringing our sponsors and interactive products into the home. This agreement represents a true evolution of our interactive technology as we apply it to Bell Canada's infrastructure."

"NTN will provide the production and programming infrastructure to develop engaging and intuitive products for our customers," said John Sheridan John Sheridan can refer to:
  • John Sheridan (Babylon 5), a character in the sci-fi series Babylon 5.
  • Jack Sheridan (1862-1914), an American baseball umpire.
  • John B. Sheridan (1869-1930), an American sportswriter.
  • John E. Sheridan (1902-1987), a U.S.
, Bell Canada group vice president of business development. "This alliance will give us access to NTN's library of interactive content, allowing us to customize and deliver engaging on-line information in the Canadian marketplace."

Carlsbad-based NTN Communications, the industry's leading producer and programmer of two-way (interactive) television, on-line and Internet entertainment, broadcasts to a variety of delivery platforms seven days a week, 24-hours a day. NTN's content is among the most popular destinations on computer on-line and interactive cable services, including America Online, CompuServe and GTE's MainSteet.

In addition to the home, the NTN Entertainment Network also distributes programming to more than 15 million participants per month at hospitality sites throughout North America. Additional information is available on the NTN Communications Web site at http://www.ntn.com.

Bell Canada, the largest Canadian telecommunications operating company operating company

A business that engages in transactions with outsiders.
, markets a full range of state-of-the-art products and services to more than 7 million customers in Ontario and Quebec. Bell Canada is a member of Stentor Stentor

Greek herald with voice of 50 men. [Gk. Myth.: Espy, 39]

See : Loudness
 -- an alliance of Canada's major telecommunications companies. Bell Canada's Internet Web site is located at http://www.bell.ca.

NTN Canada Inc. is the exclusive Canadian licensee of NTN Communications Inc. In addition to marketing the NTN network throughout Canada, NTN Canada also develops and delivers interactive special event programs for dozens of major Canadian corporations. A company backgrounder is available at http://www.ntnc.com. -0- NOTE: Except for the historical information contained herein, the matters discussed in this release are forward-looking statements that involve risks and uncertainties including changing economic conditions, product demand, market acceptance risks and other risk factors detailed in the company's Securities and Exchange Commission filings, including the company's report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ending December 1995 and in the Form 10Q for the quarter ending June 30, 1996.

CONTACT: NTN Communications Inc., Carlsbad

Judy Piercey, 619/930-3099 (public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  contact)

judy@ntn.com

Kristi Nichols, 619/438-7400 (investor contact)

or

NTN Canada Inc.

Peter Rona, 416/675-6666 (public relations contact)

prona@ntnc.com

or

Bell Canada

Shawn Murphy, 613/781-3755 (public relations contact)

or

H.L. Lanzet Inc.

Herb Lanzet, 212/687-0061
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 16, 1996
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