Bell & Howell and Tian Software Team To Expand One-to-One Marketing Options.

Business Editors/High Tech Writers

ANN ARBOR, Mich.--(BUSINESS WIRE)--Feb. 20, 2001

Bell & Howell Company (NYSE: BHW) a leading information solutions and services provider, has signed a joint marketing agreement with TIAN Software Company, Inc., the leading provider of on-demand personalization and relevancy services for e-Business.

Terms of the agreement call for Bell & Howell to integrate TIAN Software's Relevancy Delivery Network into its eMessaging eXpressSM outsource services.

Bell & Howell's eMessaging eXpress services help businesses integrate communications via the Internet with traditional methods, providing these businesses with the competitive advantage. "The ultimate success of information solutions is contingent on presenting relevant content quickly and reliably," said Michael Maselli, director for Bell & Howell Mail and Messaging Technologies' IMPACT eMessagingSM solutions. "Our partnership with TIAN Software adds new levels of sophistication to information-gathering technology, allowing businesses to profile their customers using a much wider knowledge base than previously possible. The resulting increase in the ability to personalize messages is immeasurable."

Using eMessaging eXpress services, companies can provide customers with electronic bills, statements and messages securely over the Internet, without making a large investment in infrastructure and personnel. The solution is dynamic, allowing businesses to respond to the changing needs and preferences of their customers. "TIAN's solid reputation and extensive e-business solutions will help to greatly expand our customers' targeted marketing options," said Maselli.

TIAN's relevancy services will enhance the eMessaging solution with the ability to provide increasingly relevant messages to customers. The TIAN application adapts to both predictive and unexpected user behaviors and uses a high-performance inference technology to understand customer intent. The software extends beyond simple one-to-one marketing rules such as demographics of a highly personalized content by analyzing users' immediate and historic behavior.

"Many times monthly bills or statements are the only consistent contact businesses have with their customers," said Maselli. "Every interaction with customers must be relevant and personal to maintain retention. Integrating TIAN software with our eMessaging solution provides businesses with an affordable application to make every contact count."

About Bell & Howell

Bell & Howell Company, headquartered in Ann Arbor, MI, is a leading information solutions and services provider to industries worldwide. In each of its businesses, the company transforms information through software and services, helping its customers operate more effectively and efficiently.

For high-volume mailers - such as financial institutions, credit card processors, telecommunications and insurance companies, utilities, direct mailers and service bureaus - Bell & Howell develops and markets turnkey solutions that transform routine mailings (e.g., statements and invoices) into highly targeted paper- and electronic-based customer communications. The company offers its customers a range of integrated system and service solutions, including data manipulation and database-driven inserting software, high-speed inserting and sorting systems, and extensive service support and financing options. For more information on Bell & Howell's Mail and Messaging Technologies business, call 800-220-3030, or visit http://bellhowell.mailmessaging.com. Additional information on Bell & Howell Company can be found at http://www.bellhowell.com.

About TIAN Software, Inc.

TIAN Software Company, Inc., is a Denver, Colorado-based company delivering relevancy services to B2C and B2B eBusinesses. TIAN's flagship software platform, the TIAN Relevancy Delivery Network, uses multiple personalization techniques, infers intent instantly at run-time, and supports patent-pending presentation technology in a unique, online "User Experience." For more information, visit the company's web site at http://www.tiansoft.com or call 303/894-0600.