Bell's Revolutionary FlatBlocker Tires, Tubes Stop Flats Dead in Their Tracks.Sports Editors/Business Editors SANTA CRUZ Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.--(BUSINESS WIRE)--July 21, 2003 Flat tires are the No. 1 reason people stop riding their bicycles, but Bell(R) Sports has created a way to combat flats and keep people pedaling. Bell, the world's largest supplier of bicycle tubes and tires, today introduced its FlatBlocker(TM) product line, an exclusive flat prevention system that fights flats while maintaining a smooth ride on air-filled tires. The FlatBlocker line incorporates an extra thick, extra hard proprietary rubber compound and the No. 1 sealant brand -- Slime(R) -- to prevent punctures from ruining rides. Bell's FlatBlocker(TM) Tires and FlatBlocker(TM) MAX Self Sealing Tubes are available just in time for summer riding and back-to-school biking. The FlatBlocker product line fights flats in three ways: 1. FlatBlocker tires are 200 percent thicker than standard bicycle tires in areas where punctures are most likely to occur. The tires feature ShardGuard(TM) Protection, which is an extra hard, yet flexible, proprietary compound that guards against punctures from sharp objects, like thorns and nails. 2. FlatBlocker Max inner tubes are 300 percent thicker than standard bicycle tubes, with more protection where punctures most often penetrate the tube. 3. If a puncture does occur, FlatBlocker Max inner tubes are pre-loaded with Slime sealant, which automatically seals holes up to 1/8 inch. While the wheel is still rolling, centrifugal force centrifugal force Fictitious force, peculiar to circular motion, that is equal but opposite to the centripetal force that keeps a particle on a circular path (see centripetal acceleration). and air pressure in the tube push Slime through the hole, sealing it almost instantly. The Slime sealant can plug multiple punctures per tube -- as many as 100 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Slime representatives. "Flat tires take the fun out of bike riding," said Cathy Kolumbus, business unit director, Bell Sports. "Bell took the standard bike tire and tube back to the drawing board and essentially reinvented the wheel -- with new technology and materials designed to stop flats before they occur." FlatBlocker Tires are available at mass retailers in 20" and 26" sizes at a suggested retail price of $9.96-$10.96. FlatBlocker MAX Self Sealing Tubes come in 16", 20", 24" and 26" sizes and are also available at mass retailers at a suggested retail price of $9.96-$10.96. About Bell Sports Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell, Giro giro Noun pl -ros 1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another 2. (R), Blackburn(R), VistaLite(TM), CoPilot(TM), X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. , Barbie(TM), Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (TM) and Fisher Price(TM) brands. Headquartered in Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to , the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ; and Limerick, Ireland. Bell Sports distributes its products in 45 countries. More information is available at www.bellsports.com. Editor's Note: Product samples and photography are available upon request. |
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