Belkin Components' Surge-Protection Line Now Available From Major Home-Improvement Resellers.Business Editors COMPTON, Calif.--(BUSINESS WIRE)--April 20, 2000 Belkin Components, the leading manufacturer of power-protection products, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. connectivity devices and cables, cable assemblies and peripheral sharing devices, today announced that its full line of surge- protection products (19 SKUs) is now available in the home-improvement departments of major hardware retailers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) on the line ranges from $3.99 to $39.99. "Hardware retailers have been selling Belkin power strips and basic surge protectors for some time," noted Kannyn MacRae, business unit manager for the surge-protection line at Belkin Components. "But in recent years, consumers have been demanding greater protection for their home computers, and for expensive home appliances, electronics and entertainment units. "Now that the full line of Belkin surge-protection products is available in a broader range of outlets, consumers can purchase superior protection for all of their home-improvement needs, and all in one place," he added. To further strengthen its position in the retail hardware market, Belkin Components was recently awarded the "1999 Competitive Strategy Award" from Frost & Sullivan. This award is given to the U.S. Transient Voltage Surge Suppressor A device that provides protection against power surges. See surge suppression. Surge suppressor A device that is designed to offer protection against voltage surges on the power line that supplies electrical energy to the sensitive components in electronic Market (TVSS TVSS Transient Voltage Surge Suppressor TVSS Time-Varying State Splitting ) industry to recognize companies that have worked hard to make a positive contribution to the TVSS market. This award is based on Frost & Sullivan's Power Supplies and Batteries research and consulting work in this industry in 1999. Frost & Sullivan is a provider of world-class market consulting and market research on emerging high-technology and industrial markets. For more information on Frost & Sullivan and this award, see its Web site at www.frost.com. "This award has opened the door to the hardware retailers because it shows them that Belkin is always thinking ahead, looking at market trends and creating new ways to attract business," stated Eric Tong, director of marketing and product development, Belkin Components. "We have had tremendous success in the computer-equipment channels with companies like CompUSA, Best Buy and Circuit City, and we look forward to applying this success and knowledge towards the home- improvement category," he added. Belkin Components, as of February 2000, holds a 50.3 percent market share in the computer-equipment channels category (as reported by PC Data Inc., an independent high-tech research firm). Belkin Components is the leading manufacturer of computer cables, surge protectors and Uninterruptible Power Supply See UPS. (hardware) Uninterruptible Power Supply - (UPS) A battery powered power supply unit that is guaranteed to provide power to a computer in the event of interruptions in the incoming mains electrical power. (UPS), Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. (USB) connectivity devices, FireWire(R) digital video editing See nonlinear video editing and video editor. and connectivity products, LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. and peripheral sharing devices, high-quality audio/video cables, and cellular/PCS and computer accessories. Belkin products are available through a network of major distributors, resellers and superstores. For more information, call 800/2BELKIN or visit the company's Web site at www.belkin.com. |
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