Beliefnet.com and Americangreetings.com Create Multifaith and Spiritual Online Greetings for Every Holiday Celebration.Business, Technology & Religion Editors NEW YORK--(BUSINESS WIRE)--Dec. 20, 2000 The world is made up of people with diverse spiritual practices, beliefs, and religious denominations. With so many ways to say "happy holidays," Beliefnet.com, the internet's leading multifaith community for religion and spirituality, today announced a partnership with AmericanGreetings.com (NYSE NYSE See: New York Stock Exchange : AM), the leading provider of electronic greeting cards See e-card. . Visitors to Beliefnet.com will have access to customized, private-labeled electronic greetings created by AmericanGreetings.com. In addition to approximately 2,300 electronic greeting cards for a variety of occasions and holidays, visitors will also be able to choose from greetings specially created by Beliefnet. The cards are available exclusively on the Beliefnet site and are designed to reflect the diverse beliefs, denominations, and spiritual practices of the Beliefnet community. Beliefnet will initially offer five of its own customized electronic greeting cards, which reflect religious and spiritual holiday-focused themes, including Christmas, Hanukkah, and Ramadan celebrations, a multifaith message, and a message about how children address God. During the next year, Beliefnet will expand its own selection of holiday, multifaith, and interfaith online greetings. The greetings offerings provide Beliefnet with additional advertising space, giving marketers new opportunities to reach this valuable, growing audience. "With the incredible diversity in today's spiritual landscape, Beliefnet delivers a broad array of information, inspiration, applications, and products and services that allows individuals and groups to meet their spiritual needs," said Tony Uphoff, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Beliefnet.com. "Our partnership with AmericanGreetings.com and our own customized spirituality cards will allow us to further our goal of using the internet to help people fulfill their religious and spiritual lives." "Our online greetings help people of all faiths commemorate holidays, foster meaningful relationships, and celebrate life's milestones and special occasions," said Josef Mandelbaum, CEO, AmericanGreetings.com. "We are pleased to partner with Beliefnet to provide high-quality online greetings for the rapidly growing spiritual market." About Beliefnet.com Beliefnet is the internet's premiere multifaith destination for religion and spirituality. Beliefnet.com provides a welcoming, unbiased environment that offers high-quality information, inspiration, and interaction complemented by state-of-the-art applications, such as discussion groups, guided meditations, and interactive prayer circles. Beliefnet also offers Beliefnet Shopping, which gives access to more than 100,000 religious and spiritual products, and Beliefnet Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , which enables churches, houses of worship, faith-based organizations, and spiritual groups to enhance and expand their communities online. Beliefnet Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. funded by Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Primus Venture Partners, Blue Chip Venture Company, Zero Stage Capital, and The Trump Group. About AmericanGreetings.com (NYSE: AM) AmericanGreetings.com is the web's leading online greetings site and premier personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content delivery company. Through partnerships with AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , and Netscape, AmericanGreetings.com (AOL Keyword: AG) reaches 80% of all web users and is ranked as one of the Top 20 websites overall (Nielsen/NetRatings, PCData, November 2000), with 16.4 million unique monthly visitors (PC Data November 2000). Offering more than 15,000 high-quality greetings, licensed characters, invitations, games, and Hi-Brow Comix com·ix pl.n. Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" (tm), AmericanGreetings.com puts the fun and the feelings into communicating online. |
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