Belden & Blake Announces Exclusive Marketing Agreement.NORTH CANTON North Canton, city (1990 pop. 14,748), Stark co., NE Ohio, a suburb of Canton; settled c.1815, inc. as a city 1961. Vacuum cleaners and industrial die castings are among the city's manufactures. , Ohio--(BUSINESS WIRE)--Aug. 13, 1998--Belden & Blake Corporation (NASDAQ/NMS:BELD BELD Braintree Electric Light Department (Massachusetts) BELD Battlefield Environment Laser Designator ) today announced that it has entered into an exclusive license agreement with Prosper Business Development Corporation to use Prosper's Direct to Market(TM) and Instant Savings Analysis(TM) interactive marketing systems. The license covers several strategic natural gas markets throughout the Midwest. The programs are turnkey in nature and are designed to increase sales productivity for energy companies that are targeting the commercial and residential segments of the energy markets. The Direct to Market(TM) program allows potential customers to obtain quick economic comparisons of various energy alternatives. The Instant Savings Analysis(TM) is designed for use by a direct sales force or alternative channels for selling energy products. This sales productivity product delivers easy to interpret energy savings information via several platforms -- including fax and the Internet. "These two proven marketing systems will serve as the ideal cornerstone for the significant expansion of our gas marketing activities," said Ronald E. Huff huff - To compress data using a Huffman code. Various programs that use such methods have been called "HUFF" or some variant thereof. Opposite: puff. Compare crunch, compress. , President of Belden & Blake. "Our goal is to substantially increase market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and market share in our core market areas. In addition to building brand awareness and developing strong customer relationships, these systems can be used to sell energy without a significant increase in our direct sales force or an appreciable ap·pre·cia·ble adj. Possible to estimate, measure, or perceive: appreciable changes in temperature. See Synonyms at perceptible. increase in overhead. We are delighted that we were able to obtain the exclusive license for their use in our key target markets," Mr. Huff continued. Since 1990, Prosper Business Development Corporation has provided innovative marketing productivity and business development services to major corporations and industries that are facing rapidly evolving markets. Their clients include Ameritech, Bank One, Bell Atlantic, Columbia Energy, Sprint, Utilicorp and EnergyOne. Belden & Blake Corporation is an active marketer of natural gas and a major producer of natural gas in the Appalachian and Michigan Basins The Michigan Basin is a geologic basin centered on the lower peninsula of the US state of Michigan. The feature is represented by a nearly circular pattern of geologic sedimentary strata in the area with a nearly uniform structural dip toward the center of the peninsula. (a region which includes Ohio, Pennsylvania, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , West Virginia West Virginia, E central state of the United States. It is bordered by Pennsylvania and Maryland (N), Virginia (E and S), and Kentucky and, across the Ohio R., Ohio (W). Facts and Figures Area, 24,181 sq mi (62,629 sq km). Pop. and Michigan). The company is also actively engaged in acquiring producing oil and gas properties and exploratory and development drilling in these Basins.
CONTACT: Belden & Blake Corporation, North Canton
Charles P. Faber, 330/499-1660
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