Being Direct.Being Direct Lester Wunderman DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. 1120 Ave. of the Americas, NY NY 10036 1931361436 $29.95 www.the-dma.org Now in an updated second edition, Being Direct: Making Advertising Pay presents the wisdom and practical experience of advertising legend and direct marketing pioneer Lester Wunderman, perhaps best known for his guidance behind the ubiquity Ubiquity See also Omnipresence. Burma-Shave their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc. of the American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. card, the creation of the Columbia Record The Columbia Record was an afternoon daily newspaper published in Columbia, South Carolina. It was established in 1897. In 1945 it was purchased by The State which is the morning daily paper in Columbia to form the State-Record Company. Clob, and the well-known L.L. Bean. Although Being Direct focuses especially upon successful direct marketing, the experiences recounted within the pages are critically important to any business striving to get the most out of its advertising budget. From inventing new direct marketing media to how to successfully start an advertising agency to speculations Speculations is an online resource for writers who wish to break into or increase their presence within the science fiction, fantasy, or other speculative fiction subgenres. Speculations has been a Hugo Award nominee seven times. The website is maintained by Kent Brewster. of changes in the future and more, Being Direct is an eye-opening look at the changing business-consumer relationship from the point of view of a man who not only adapted to modern revolutions of information technology, but put them to use for success beyond anyone's dreams. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion