Beiersdorf Selects 1SYNC(TM) for Data Synchronization Services; Leading International Cosmetics Company Joins the Largest Data Synchronization Community.

LAWRENCEVILLE, N.J. -- 1SYNC(TM), the industry's most advanced data pool solution, announced today that Beiersdorf, a leading international company with over 130 affiliates, has selected 1SYNC to provide data synchronization services.

Beiersdorf plans to launch synchronization activities by exchanging core item data with its retail customers around the world. With its large number of branded cosmetics goods, including NIVEA, Eucerin, and Labello, Beiersdorf will exchange data to various marketplaces through one connection point. 1SYNC's existing connections in North America, Europe, and South America meet Beiersdorf's regional requirements. No other data pool compares to this geographical coverage.

Beiersdorf will share GDS (Global Data Synchronization)-compliant data with its retail partners currently synchronizing in these international markets, as well as accommodate each locale's needs, such as GS1 France's attributes.

Electronically exchanging supply chain data will improve the accuracy of information Beiersdorf shares with its retailer customers and provide greater efficiency in key business processes. 1SYNC's services also allow Beiersdorf to register product and location information into the GS1 Global Registry(TM), a centralized information depository.

The Global Data Synchronization Network (GDSN), a multi-sector, standards-based, global, Internet-based network that connects data pools around the world and allows buyers and sellers to exchange supply chain information about their products. It is designed to eliminate data discrepancies between trading partners. Utilizing a GDSN-certified data pool, such as 1SYNC, customers register product and location information, which is then checked for errors and compliance to industry-accepted standards. The "clean" information is then synchronized and made available to all subscribing companies; ensuring the exchange and use of identical, up-to-date, standards-compliant data. In order to use the GDSN, companies select a certified data pool, which connects to a centralized global registry called the GS1 Global Registry. The GDSN thereby lets trading partners exchange information on a near-real-time basis.

"We look forward to utilizing 1SYNC's data pool solution to begin synchronizing data with our retailer customers," said Dr. Hans-Henry Wendt, Beiersdorf Corporate Vice-President Logistics. "Having the global connections made available to us will enable Beiersdorf to reach these markets quickly and begin receiving business benefits from data synchronization."

"Beiersdorf is a welcome addition to the 1SYNC customer community," said Bob Noe, 1SYNC's CEO. "By implementing with 1SYNC, Beiersdorf can focus on its core business and begin to realize the value from data synchronization."

An industry pioneer in data synchronization, 1SYNC, a subsidiary of GS1 US (formerly the Uniform Code Council), supports over 4,500 subscribers in a wide range of verticals, including grocery, general merchandise retail, alcoholic beverages, hardlines, office supplies, and the automotive aftermarket.

About Beiersdorf

Beiersdorf AG, Hamburg, Germany is a leading international branded consumer goods company. NIVEA, the flagship of the company, with a sales turnover of EUR 2.7 billion worldwide, is the global leading personal care brand. Other leading international brands in their segments are Eucerin, Labello, 8x4, atrix, la prairie, JUVENA, Florena, FUTURO, and Hansaplast/Elastoplast. In addition, tesa is the second largest adhesives manufacturer. Beiersdorf has focussed on these few brands which builds the strength of the company. Last year, Beiersdorf has achieved a sales turnover of EUR 4.5 billion with its 16,500 employees around the world.

Visit www.Beiersdorf.com for more information.

About 1SYNC

1SYNC(TM) is a newly-formed subsidiary of GS1 US(TM), formerly the Uniform Code Council. The company is the combination of UCCnet and Transora, two Global Data Synchronization Network (GDSN)-certified data pools. 1SYNC offers a range of data synchronization services that eliminate costly data errors, increase supply chain efficiencies, and promote the advancement of next-generation technologies, such as EPC (Electronic Product Code). GS1 US is a not-for-profit member organization of GS1, formerly EAN International, and is dedicated to the development and implementation of standards-based, global supply chain solutions. 1SYNC is headquartered in Lawrenceville, New Jersey with offices in Chicago, Illinois, Brazil, France, Mexico, and UK. Visit www.1SYNC.org for more information.