Beiersdorf Opens Nivea Factory in Brazil.* BRAZIL: German company Beiersdorf will open its first plant in Brazil in Itatiba, Sao Paulo. Nivea's main product lines will be produced at the new facility. The new plant is part of the company's goal to become No. 1 in all segments in which it operates, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Beiersdorf president Rolf Kunisch. Nivea Visage has already overtaken L'Oreal's Plentitude Noun 1. plentitude - a full supply; "there was plenty of food for everyone" plenitude, plenteousness, plentifulness, plenty abundance, copiousness, teemingness - the property of a more than adequate quantity or supply; "an age of abundance" and Unilever's Pond's and Nivea Body has gained a top position over Unilever's Vasenol in the Brazillian market, according to Mr. Kunisch. "Our global competitors might be larger, but none of them grows at our speed," insisted Mr. Kunisch. The company's next steps will include the deodorant deodorant /de·odor·ant/ (de-o´der-int) 1. masking offensive odors. 2. an agent that so acts. de·o·dor·ant n. market, the sun tan lotion lotion /lo·tion/ (lo´shun) a liquid suspension, solution, or emulsion for external application to the body. lo·tion n. 1. sector controlled by Johnson & Johnson's Sundown brand and the male grooming category. The company is expecting an average growth of 13% a year for Nivea. |
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